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Six Things a Non-Profit Cause Campaign MUST Have

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  Although a non-profit’s main objective is to support a particular cause, it still must raise the campaign awareness of that cause to support it effectively.  Thus, non-profit brands face the same challenges as those encountered by any for-profit organization marketing products and services. They too must compete with hundreds of other advertisers to gain attention and raise awareness of …

AdminSix Things a Non-Profit Cause Campaign MUST Have

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Four Steps to Developing a 360-Degree Marketing Strategy

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  The world is in a state of constant reinvention that all too often can seem as intimidating as it is exciting. For many business owners – catching up with marketing trends, let alone trying to get ahead of them can seem a daunting task. However, the fact is, to stay competitive today every business must have a 360-degree marketing …

Wendy LalliFour Steps to Developing a 360-Degree Marketing Strategy

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INTRODUCING CRUX CREATIVE’S NEW MANAGING PRINCIPLE – MATT HARMON

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Crux Creative is proud to welcome Matt Harmon to the company as Managing Principal!  With over 20 years in experiential marketing and exhibits, Matt significantly expands the scope of Crux’s creative services, both in the types and number of projects we can take on. To introduce Matt to our clients, I had the opportunity to interview him about his extensive …

AdminINTRODUCING CRUX CREATIVE’S NEW MANAGING PRINCIPLE – MATT HARMON

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HOW-TO MAKE WEBSITE TEXT AND VIDEO LEAD TO SALES

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There are all sorts of elements that go into making a website great. Informative text, eye-catching images and compelling video. As the founder of a Milwaukee video production company, no surprise, that last one speaks to me. The thing that might come as a shock is that I’m not all about video. I believe in the written word. I believe …

AdminHOW-TO MAKE WEBSITE TEXT AND VIDEO LEAD TO SALES

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STEP ASIDE MILLENNIALS; IT’S TIME TO TARGET THE FORGOTTEN BABY BOOMERS

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By Nicole Beatrice Gorelik Many companies seem to market primarily to millennials since, according to one Accenture study, this group spends about $600 billion annually. Companies like Coke, with its “Share a Coke” campaign, Uber, with its convenient app, and Toms, with its “trendy cause,” are just three examples of products that have clearly made marketing to millennials their focus. …

AdminSTEP ASIDE MILLENNIALS; IT’S TIME TO TARGET THE FORGOTTEN BABY BOOMERS

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HOW TO GET YOUR FOOT IN THE DOOR WHEN SELLING ONLINE TO FOREIGN MARKETS

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By Jordan Robers Establishing a marketing presence in the online business-to-business community can be a daunting task, especially when you’re trying to reach a global audience.  Yet American marketers do have one big advantage – the global language of business is our own, English. Over 1.75 billion people are able to use English at a level that allows them to …

AdminHOW TO GET YOUR FOOT IN THE DOOR WHEN SELLING ONLINE TO FOREIGN MARKETS

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TRADE SHOW SECRETS

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Last month one of our favorite clients – Exhibit Systems, a company specializing in designing and building trade show booths – asked Crux Creative to help them create a special exhibit to market their services. This exhibit was to be used at the International Cheese Technology Expo in Milwaukee, WI. and then  in various industry shows around the country.  Crux’s …

Wendy LalliTRADE SHOW SECRETS

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TARGETING THE ELUSIVE MILLENNIAL: INSIGHTS FROM AN INSIDER

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By Karl Langhans As a fellow Millennial, I’ve heard those from other generations express much frustration in regard to reaching my labeled demographic. We seem to be the most misunderstood and generalized generation to date. Greedy, impatient, wasteful, lazy. We’ve all heard such adjectives used to describe the Millennial. And with constant reiteration from the mainstream media, it’s easy to …

AdminTARGETING THE ELUSIVE MILLENNIAL: INSIGHTS FROM AN INSIDER

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CREATIVITY IS ALWAYS WORTH CELEBRATING

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Using creativity to problem solve – whatever your industry, business or profession – is always in season. In honor of the recent holidays, here are a few examples of how employing a little ingenuity to wrapping paper, not only better met customer needs, but turned several small business owners into retail legends. How to create new sales by wrapping up old ones. Since the …

Wendy LalliCREATIVITY IS ALWAYS WORTH CELEBRATING

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WORK YOUR NETWORK FOR THE HOLIDAYS!

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Network this holiday! The holidays are the perfect time to network for several reasons. First, people are more open to socializing with professional colleagues at all levels during this time of year. Second, on just about any given week from Thanksgiving to New Year’s, someone is throwing a party – including professional associations, clubs, vendors and, of course, most employers. …

Wendy LalliWORK YOUR NETWORK FOR THE HOLIDAYS!

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HIP, HIP, HOORAY FOR (SOME) TV COMMERCIALS

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Last week I wrote a blog critical of a commercial whose script ran counter to its brand. This week, in the interest of giving equal time to the positive power of TV spots, I’d like to show you a commercial that I LOVE! It’s a 30-second spot for Kia automobiles and it made me want to applaud. Out loud. This …

Wendy LalliHIP, HIP, HOORAY FOR (SOME) TV COMMERCIALS

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WARNING! ADVERTISING CAN BE DANGEROUS

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As a creative marketing agency we have an enormous respect and affection for TV commercials. But sometimes, in the wrong hands, an ad can do real damage to your brand, your reputation and your business. Such is the case with the TV campaign the American Intercontinental University (AIU) is now running. Here’s an example of an ad that misses – …

Wendy LalliWARNING! ADVERTISING CAN BE DANGEROUS

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5 WAYS A MARKETING AGENCY CAN HELP YOU

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Recently someone contacted us about our services and when we asked how he was currently marketing his business, he said, “I’m not. But I get customers from word of mouth.” Well, like the saying goes, “the best advertising is word of mouth,” but clearly, this fellow wanted something more or he wouldn’t have contacted a marketing agency. As it turned out, he wasn’t quite …

Wendy Lalli5 WAYS A MARKETING AGENCY CAN HELP YOU
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SIX TIPS ON HOW TO CREATE QUALITY COPY CONTENT

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It’s the latest buzzword – “quality copy content.”  It starts with the copy on your website – company description, leadership bios, product descriptions and your corporate blog.  It also includes the white papers you publish and the social media postings on your company pages. Plus, any other information you share online about what you do and how do it including videos, …

Wendy LalliSIX TIPS ON HOW TO CREATE QUALITY COPY CONTENT
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TEMPLATES: THE PROS AND CONS

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Full disclosure. We offer clients creative templates as an option to our marketing services. That is, we’ll give any client who wishes it, a template for social media postings on LinkedIn, Facebook, Twitter and Google Plus, a blog template for their website and other templates for such communication formats as newsletters, email blasts and more. We’ll design the format, suggest …

Wendy LalliTEMPLATES: THE PROS AND CONS
Save Money With your creative and marketing agency!

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HOW TO SAVE MONEY WITH YOUR CREATIVE AND MARKETING AGENCY

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We appreciate and enjoy working with all of our clients. But sometimes if a client hasn’t worked with a marketing agency before, or isn’t aware of just how much marketing communications has changed in the last ten years, they may miss getting the most benefit they can from working with us. Here are a few tips that we hope will …

Michele AllenHOW TO SAVE MONEY WITH YOUR CREATIVE AND MARKETING AGENCY

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5 REASONS YOUR BUSINESS NEEDS A BLOG NOW!

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As you no doubt already realize, Crux Creative prides itself on being on the cutting edge of marketing communications – particularly in the digital arena. Unfortunately, some clients seem reluctant to practice the best way to raise the SEO on their sites – blogging. In some cases, clients feel their writing skills aren’t up to task. In others, they aren’t …

Wendy Lalli5 REASONS YOUR BUSINESS NEEDS A BLOG NOW!
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A CAUTIONARY TALE OF TWO VENDORS

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One of the major advantages of dealing with marketing experts like Crux Creative isn’t only what we know but who we know.  Sometimes it seems like clients forget that we’re not only talented creatives but experienced professionals who know our business AND have access to other talented people who know theirs. This is especially true when it comes to business-to-business …

Wendy LalliA CAUTIONARY TALE OF TWO VENDORS
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WORDPRESS UPDATES –
IS YOUR WEBSITE SECURE?

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Over the past few months we have seen a noticeable increase in customers websites getting hacked. Most often this can be attributed to not keeping the site up to date and weak user passwords. It is absolutely essential to keep your website updated; you should never go more than three months without updating.  Combined with a trusted WordPress hosting environment, this …

Michele AllenWORDPRESS UPDATES –
IS YOUR WEBSITE SECURE?

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CELEBRATING OUR 10 YEAR ANNIVERSARY: THE BEST IS YET TO COME

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It seems like only yesterday I took that leap and started Crux. It was, quite literally, my “dream job”, I set the company up according to my own vision of how a creative agency should operate. Now Crux is celebrating our tenth anniversary! Crux’s structure, goals and culture were inspired by and founded on my own experiences, special areas of …

Michele AllenCELEBRATING OUR 10 YEAR ANNIVERSARY: THE BEST IS YET TO COME