8 WAYS A MASCOT CAN HELP YOUR MARKETING

Admin Water Cooler 0 Comments

By James Buchanan In past blogs, we’ve discussed the importance of creating an emotional connection between your product and your customer via marketing. This is key to success for several reasons. Emotions are produced by the same section of the brain responsible for memory and decision-making. So advertising that stimulates the emotions also stimulates the memory and is more likely …

DO YOU NEED A NEW WEBSITE?

Wendy Lalli Water Cooler 0 Comments

Well, that depends. If your current website generates more business than you know what to do with and – the answer is probably not. However, if your bounce rate is up and so are inquiries about your services, you might want to consider an overhaul of your primary digital communications resource – your website. Most small businesses seem to assume …

MOJO THE MAGNIFICENT

Wendy Lalli Water Cooler 0 Comments

Mojo, the Magnificent died yesterday. He would have been 10 years old on Sunday. Unfortunately, due to illness, he was just too tired to reach that milestone. So he went home, as we all must do someday. Mojo was the pet and soulmate of Michele Allen, the founder of Crux. He was also her guardian, confidant, advisor and favorite entertainer. …

SIX THINGS A NON-PROFIT CAUSE CAMPAIGN MUST HAVE

Admin Water Cooler 0 Comments

By Jessica Cruz Although a non-profit’s main objective is to support a particular cause, it still must raise awareness of that cause to support it effectively.  Thus, non-profit brands face the same challenges as those encountered by any for-profit organization marketing products and services. They too, must compete with hundreds of other advertisers to gain attention and raise awareness of …

FOUR STEPS TO DEVELOPING A 360-DEGREE MARKETING STRATEGY

Wendy Lalli Water Cooler 0 Comments

  The world is in a state of constant reinvention that all too often can seem as intimidating as it is exciting. For many business owners – catching up with marketing trends, let alone trying to get ahead of them can seem a daunting task. However, the fact is, to stay competitive today every business must have a 360-degree marketing …

INTRODUCING CRUX CREATIVE’S NEW MANAGING PRINCIPLE – MATT HARMON

Admin Water Cooler 0 Comments

Crux Creative is proud to welcome Matt Harmon to the company as Managing Principal!  With over 20 years in experiential marketing and exhibits, Matt significantly expands the scope of Crux’s creative services, both in the types and number of projects we can take on. To introduce Matt to our clients, I had the opportunity to interview him about his extensive …

HOW-TO MAKE WEBSITE TEXT AND VIDEO LEAD TO SALES

Admin Water Cooler 0 Comments

There are all sorts of elements that go into making a website great. Informative text, eye-catching images and compelling video. As the founder of a Milwaukee video production company, no surprise, that last one speaks to me. The thing that might come as a shock is that I’m not all about video. I believe in the written word. I believe …

STEP ASIDE MILLENNIALS; IT’S TIME TO TARGET THE FORGOTTEN BABY BOOMERS

Admin Water Cooler 0 Comments

By Nicole Beatrice Gorelik Many companies seem to market primarily to millennials since, according to one Accenture study, this group spends about $600 billion annually. Companies like Coke, with its “Share a Coke” campaign, Uber, with its convenient app, and Toms, with its “trendy cause,” are just three examples of products that have clearly made marketing to millennials their focus. …

HOW TO GET YOUR FOOT IN THE DOOR WHEN SELLING ONLINE TO FOREIGN MARKETS

Admin Water Cooler 0 Comments

By Jordan Robers Establishing a marketing presence in the online business-to-business community can be a daunting task, especially when you’re trying to reach a global audience.  Yet American marketers do have one big advantage – the global language of business is our own, English. Over 1.75 billion people are able to use English at a level that allows them to …

TRADE SHOW SECRETS

Wendy Lalli Water Cooler 2 Comments

Last month one of our favorite clients – Exhibit Systems, a company specializing in designing and building trade show booths – asked Crux Creative to help them create a special exhibit to market their services. This exhibit was to be used at the International Cheese Technology Expo in Milwaukee, WI. and then  in various industry shows around the country.  Crux’s …

TARGETING THE ELUSIVE MILLENNIAL: INSIGHTS FROM AN INSIDER

Admin Water Cooler 0 Comments

By Karl Langhans As a fellow Millennial, I’ve heard those from other generations express much frustration in regard to reaching my labeled demographic. We seem to be the most misunderstood and generalized generation to date. Greedy, impatient, wasteful, lazy. We’ve all heard such adjectives used to describe the Millennial. And with constant reiteration from the mainstream media, it’s easy to …

CREATIVITY IS ALWAYS WORTH CELEBRATING

Wendy Lalli Water Cooler 0 Comments

Using creativity to problem solve – whatever your industry, business or profession – is always in season. In honor of the recent holidays, here are a few examples of how employing a little ingenuity to wrapping paper, not only better met customer needs, but turned several small business owners into retail legends. How to create new sales by wrapping up old ones. Since the …

WORK YOUR NETWORK FOR THE HOLIDAYS!

Wendy Lalli Water Cooler 0 Comments

Network this holiday! The holidays are the perfect time to network for several reasons. First, people are more open to socializing with professional colleagues at all levels during this time of year. Second, on just about any given week from Thanksgiving to New Year’s, someone is throwing a party – including professional associations, clubs, vendors and, of course, most employers. …

HIP, HIP, HOORAY FOR (SOME) TV COMMERCIALS

Wendy Lalli Water Cooler 0 Comments

Last week I wrote a blog critical of a commercial whose script ran counter to its brand. This week, in the interest of giving equal time to the positive power of TV spots, I’d like to show you a commercial that I LOVE! It’s a 30-second spot for Kia automobiles and it made me want to applaud. Out loud. https://youtu.be/i6wpa-YcN8Q …

WARNING! ADVERTISING CAN BE DANGEROUS

Wendy Lalli Water Cooler 0 Comments

As a creative marketing agency we have an enormous respect and affection for TV commercials. But sometimes, in the wrong hands, an ad can do real damage to your brand, your reputation and your business. Such is the case with the TV campaign the American Intercontinental University (AIU) is now running. Here’s an example of an ad that misses – …

5 WAYS A MARKETING AGENCY CAN HELP YOU

Wendy Lalli Water Cooler 4 Comments

Recently someone contacted us about our services and when we asked how he was currently marketing his business, he said, “I’m not. But I get customers from word of mouth.” Well, like the saying goes, “the best advertising is word of mouth,” but clearly, this fellow wanted something more or he wouldn’t have contacted a marketing agency. As it turned out, he wasn’t quite …

Quality Copy Content Main

SIX TIPS ON HOW TO CREATE QUALITY COPY CONTENT

Wendy Lalli Water Cooler 0 Comments

It’s the latest buzzword – “quality copy content.”  It starts with the copy on your website – company description, leadership bios, product descriptions and your corporate blog.  It also includes the white papers you publish and the social media postings on your company pages. Plus, any other information you share online about what you do and how do it including videos, …

Templates Aflac Duck

TEMPLATES: THE PROS AND CONS

Wendy Lalli Water Cooler 0 Comments

Full disclosure. We offer clients creative templates as an option to our marketing services. That is, we’ll give any client who wishes it, a template for social media postings on LinkedIn, Facebook, Twitter and Google Plus, a blog template for their website and other templates for such communication formats as newsletters, email blasts and more. We’ll design the format, suggest …

Save Money With your creative and marketing agency!

HOW TO SAVE MONEY WITH YOUR CREATIVE AND MARKETING AGENCY

Michele Allen Water Cooler 0 Comments

We appreciate and enjoy working with all of our clients. But sometimes if a client hasn’t worked with a marketing agency before, or isn’t aware of just how much marketing communications has changed in the last ten years, they may miss getting the most benefit they can from working with us. Here are a few tips that we hope will …

5 REASONS YOUR BUSINESS NEEDS A BLOG NOW!

Wendy Lalli Water Cooler 0 Comments

As you no doubt already realize, Crux Creative prides itself on being on the cutting edge of marketing communications – particularly in the digital arena. Unfortunately, some clients seem reluctant to practice the best way to raise the SEO on their sites – blogging. In some cases, clients feel their writing skills aren’t up to task. In others, they aren’t …