vendors

A CAUTIONARY TALE OF TWO VENDORS

Wendy Lalli Water Cooler 0 Comments

One of the major advantages of dealing with marketing experts like Crux Creative isn’t only what we know but who we know.  Sometimes it seems like clients forget that we’re not only talented creatives but experienced professionals who know our business AND have access to other talented people who know theirs. This is especially true when it comes to business-to-business …

wordpress updates and security

WORDPRESS UPDATES –
IS YOUR WEBSITE SECURE?

Michele Allen Water Cooler 0 Comments

Over the past few months we have seen a noticeable increase in customers websites getting hacked. Most often this can be attributed to not keeping the site up to date and weak user passwords. It is absolutely essential to keep your website updated; you should never go more than three months without updating.  Combined with a trusted WordPress hosting environment, this …

CELEBRATING OUR 10 YEAR ANNIVERSARY: THE BEST IS YET TO COME

Michele Allen Water Cooler 0 Comments

It seems like only yesterday I took that leap and started Crux. It was, quite literally, my “dream job”, I set the company up according to my own vision of how a creative agency should operate. Now Crux is celebrating our tenth anniversary! Crux’s structure, goals and culture were inspired by and founded on my own experiences, special areas of …

Mobile-Friendly SEO Process

BOOST SEO WITH A MOBILE-FRIENDLY WEBSITE

Michele Allen Water Cooler 0 Comments

Having a responsive or mobile-friendly website has just recently become more important than ever. Google has officially announced that starting April 21 they will be including the mobile-friendliness as a ranking signal. We have been saying for a while now that a responsive website is crucial to a positive user experience and ensuring a user does not “bounce” due to …

INCREASE SEO & WEBSITE TRAFFIC

Wendy Lalli Water Cooler 0 Comments

Now that your site is up and running – here’s how to increase SEO. Sometimes we get the feeling that some business owners may have watched “Field of Dreams” one too many times. They seem convinced that once their web site is up and running, potential online customers will automatically flock to it and be riveted by its content. Alas! …

HOW TO MAKE YOUR TRADE SHOW EXHIBIT A SMASH HIT!

Wendy Lalli Water Cooler 2 Comments

Long ago, in the days when there were Don Drapers and Peggy Olsons still on Madison Avenue, there was a discount clothing store called Syms whose tagline was, “An educated consumer is our best customer.” It was, and is, one of my all-time favorite branding statements. It flattered the customer (always a good thing to do in my view) by ...

PRESENT YOUR BRAND TO YOUR TARGET MARKET. EXHIBIT AT AN EXPO!

Michele Allen Water Cooler 2 Comments

As you may or may not know, Crux began by designing well-branded tradeshow exhibits and museums and corporate environments. So we’re firm believers in the value and importance of exhibiting in appropriate trade shows and local expos when you’re developing a brand. Unfortunately, many business owners neglect taking advantage of this valuable venue because they don’t understand just how high …

WRITING AN EFFECTIVE CORPORATE BLOG

Michele Allen Water Cooler

Corporate blogs are a wonderful, cost-effective way to educate your current customers, attract new ones and raise your company profile online. Here are some points to remember as you establish or perhaps, revamp, a blog for your company: A corporate blog should help your customers, not advertise your products. The primary purpose of a blog is to provide objective, useful …

CRUX CREATIVE DOES THE KENOSHA BUSINESS EXPO

Michele Allen Water Cooler

On Wednesday, November 19th we had the pleasure of participating in a Business Expo sponsored by the Kenosha Chamber of Commerce. It was held at Gateway Technical College from 4 PM to 7 PM, included dozens of vendors and was visited by approximately 400 visitors. It was our first Expo as Chamber members and we thought we’d share some of …

HAS RUDENESS BECOME THE NEW NORMAL?

Wendy Lalli Water Cooler

Recently I’ve had the same conversation with different friends about the rude treatment they’ve received from potential clients, recruiters and even networking contacts. Even though the circumstances of their interactions were very different, the result was the same – they were treated with rudeness for no reason. Here’s an example. My friend Dick is an outstanding art director and marketing …

What would you do if you weren't afraid?

WHO MOVED MY CHEESE, A FABLE ABOUT CHANGE

Wendy Lalli Water Cooler 0 Comments

Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life,  by Spencer Johnson, was first published in 1998. It addressed the universal challenge of coping with change and the sense of insecurity that this creates. Of course, fear of the unknown has been felt by every generation and probably every species since ...

WANT TO GET MORE VALUE FROM YOUR CHAMBER OF COMMERCE MEMBERSHIP? Work

Water Cooler 0 Comments

Every year business people all across America join the Chamber of Commerce full of expectations that investing in memberships will produce profitable connections.  This has certainly been the case for Crux Creative and many of the professionals we’ve worked with.  Yet sometimes the expectations of new Chamber of Commerce members are not only unrealistic but ignore the basic tenants of …

TedX Image

THOSE WHO TELL THE STORIES RULE THE WORLD

Water Cooler 0 Comments

Shane Snow, technology journalist and CCO of the brand marketing company, Contently, was the guest speaker at a TEDx event this year at Columbia College and this video of his talk on the value of storytelling is well worth seeing. Snow makes the point that storytellers are not only well-liked and admired in every culture, but are often regarded as …

HOW TO INCREASE YOUR WEBSITE TRAFFIC

Michele Allen Water Cooler 0 Comments

We recently found a very helpful online article that should be of interest to every business – “13 Ethical Ways to Increase Your Site’s Search Traffic.” Author Scott Gerber interviewed a baker’s dozen of highly successful digital entrepreneurs on this subject and the result inspired the following observations of our own: Content isn’t just copy. As you’re probably aware, copy content is …

HOW TO GET MORE VALUE OUT OF YOUR AD AGENCY

Water Cooler 0 Comments

We’ve always been innovative and a step ahead of the crowd, – bucking trends, zigging while others zagged – and now we’re doing it once again by offering our customers valuable services for FREE! That’s right! While airlines are charging extra for the food, drinks and luggage they used to provide for free and doctors are tacking monthly concierge fees …

PLANNING AN EXHIBIT OR EVENT? Here’s how to use pre-show mailers to boost attendance and ROI

Water Cooler 0 Comments

I’ve designed more pre-show mailers and post-show mailings over the years than I can possibly count. And I know that the return on these mailings is well worth the cost as long as they are strategic, support the company’s brand and have a message that’s meaningful to the audience. To start with, your mailer should do three things: • Get …

WHY SHOULD BUSINESS OWNERS NETWORK?

Water Cooler 0 Comments

For many people the word “networking” conjures up visions of large meeting halls full of strangers passing out and collecting business cards.  Worse, it seems like half of these people are out of work and desperately looking for their next job, while the other half are trying to sell something. If you own or manage a company why on earth should such …

WHAT’S SO SPECIAL ABOUT MILLENNIALS?

Water Cooler 0 Comments

Today, the millennial generation – those between 19 and 36 years old – compose 25% of the population and number three million more than the baby boomers. They are, of course, a heterogeneous group but have certain commonalities that make communicating with them a whole new ball game for many marketers. “The selfie generation isn’t selfish.” First, contrary to what …