(As you’ve probably already realized, we produce all types of work for all types of clients!)
Your brand isn’t just your name and logo. It’s your business inside out.
Confession time. We’re dynamite at developing amazing logos and taglines. But when it comes to branding those are just the cherry on top. A brand – your brand – is every interaction you have with your customer. Obviously, that includes your product and service. But it’s also the graphic design of your site, the copy content of your blog, the frequency of your social media posts, and on and on. We’ll help you develop a brand that meets and exceeds the expectations of your audience through five steps that cover every aspect of the process.
Here’s our FIVE STEP brand development process:
- Discover – all we can about your company, product, competition and your audience.
- Define – what matters most to that audience and how you fulfill that need
- Develop – several creative concepts that will be the basis of your final marketing strategy
- Design – a logo, tagline, graphic look and copy style that pay off this concept
- Deliver – a website, social media strategy, collateral, trade show displays and whatever else is called for to make yours the preferred brand in your marketplace. Check out some of our work here.
360 degrees of interactive communications.
Crux is experienced in the art of creating spectacular experiential environments that speak to your visitors in a visual language that will seamlessly convey the essence of your brand. We are passionate about creating cohesive brand recognition regardless of the application. Whether you are a small business, a non-profit or a museum we ensure that your clients experience your vision and mission with a consistent application. From your website to your corporate environment, your latest campaign drive to your donor wall, your collateral material to your trade show or museum exhibits, we are focused on one thing: helping your company grow. Check out some of our work here.
Donor & History Walls
Communicate your brand to the www (whole wide world).
For over a decade, consumers have depended on the Internet for information on what to buy, where to buy it and how to get the best value when they do. Whether you’re selling consumer packaged goods, one of a kind art work or business-to-business products and services – you need a well-designed website with intriguing visuals and information-rich copy to compete within your industry. Today, digital marketing has expanded to include a myriad of other requirements. Our expertise in SEO, AdWords, social media, email marketing, blogs and marketing automation will get you unstoppable results. We’ll determine which of these elements offers you the best ROI and develop a marketing strategy to turn brand users into brand advocates.
We are a proud partner of for Marketing Automation. Let us show you how it can improve your business.