HIP, HIP, HOORAY FOR (SOME) TV COMMERCIALS

Wendy Lalli Water Cooler 0 Comments

Last week I wrote a blog critical of a commercial whose script ran counter to its brand. This week, in the interest of giving equal time to the positive power of TV spots, I’d like to show you a commercial that I LOVE! It’s a 30-second spot for Kia automobiles and it made me want to applaud. Out loud. https://youtu.be/i6wpa-YcN8Q …

5 WAYS A MARKETING AGENCY CAN HELP YOU

Wendy Lalli Water Cooler 4 Comments

Recently someone contacted us about our services and when we asked how he was currently marketing his business, he said, “I’m not. But I get customers from word of mouth.” Well, like the saying goes, “the best advertising is word of mouth,” but clearly, this fellow wanted something more or he wouldn’t have contacted a marketing agency. As it turned out, he wasn’t quite …

WANT TO GET MORE VALUE FROM YOUR CHAMBER OF COMMERCE MEMBERSHIP? Work

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Every year business people all across America join the Chamber of Commerce full of expectations that investing in memberships will produce profitable connections.  This has certainly been the case for Crux Creative and many of the professionals we’ve worked with.  Yet sometimes the expectations of new Chamber of Commerce members are not only unrealistic but ignore the basic tenants of …

HOW TO GET MORE VALUE OUT OF YOUR AD AGENCY

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We’ve always been innovative and a step ahead of the crowd, – bucking trends, zigging while others zagged – and now we’re doing it once again by offering our customers valuable services for FREE! That’s right! While airlines are charging extra for the food, drinks and luggage they used to provide for free and doctors are tacking monthly concierge fees …

EVERYTHING OLD IS NEW AGAIN – ESPECIALLY IN MARKETING

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  Hope you had the chance to see our Facebook posting on Wednesday, July 9 with a link to a blog by John Hall – “Content marketing is a long-term commitment, not a campaign.” (If not, just click.) Hall makes the point that Web content, blogs, and of course, social media postings should be about relationship building – not selling something. We’re …

YOUR BRAND. IT’S MORE THAN JUST A LOGO.

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To many people (even those in marketing who should know better) a “brand” is a “logo” or icon that visually represents a company, association or organization. Sometimes this logo is enhanced by a one-line description of the company or its product called a “tagline.” But a brand – your brand – is much, much more than that. It’s what distinguishes …

TIPS ON BRAND STRENGTHENING

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Here at Crux we don’t like to call re-branding re-branding. Instead we prefer to call it a brand strengthening. We help companies improve and enhance their brands. It is our job to point out what is working and what isn’t doing so well for your brand and provide solutions as to how to fix the issue(s). Its pretty obvious what …

BLOGS AND BREWS

Michele Allen Water Cooler 0 Comments

I gave myself homework. 
Nope, I’m not in school. I am learning, though. I’m writing… blogging, if you will.
 After five years working for a commercial printer, I took a new career path as Director of Sales and Marketing at Crux Creative – A Design Agency.
 One of our many services is designing and building websites. In my presentations to …

FULL SERVICE AGENCY REVEALS INTENSE STUDY: “BRAVERY REQUIRED” FOR SUCCESS; LAUNCHES NEW WEBSITE

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Lake Geneva, Wisconsin (PRWEB) January 06, 2012 Results from Crux Creative’s year-long intensive study of successful creative material reveals the need for intensified philosophy, and other key principles the firm incorporates into their new website, CruxCreative.com, and their client’s designs. The five-person, 1,000 square ft. design firm of Lake Geneva, Wisconsin, does anything but “small” work. In a year-long intensive …