FOUR STEPS TO DEVELOPING A 360-DEGREE MARKETING STRATEGY

Wendy Lalli Water Cooler 0 Comments

  The world is in a state of constant reinvention that all too often can seem as intimidating as it is exciting. For many business owners – catching up with marketing trends, let alone trying to get ahead of them can seem a daunting task. However, the fact is, to stay competitive today every business must have a 360-degree marketing …

HIP, HIP, HOORAY FOR (SOME) TV COMMERCIALS

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Last week I wrote a blog critical of a commercial whose script ran counter to its brand. This week, in the interest of giving equal time to the positive power of TV spots, I’d like to show you a commercial that I LOVE! It’s a 30-second spot for Kia automobiles and it made me want to applaud. Out loud. https://youtu.be/i6wpa-YcN8Q …

5 REASONS YOUR BUSINESS NEEDS A BLOG NOW!

Wendy Lalli Water Cooler 0 Comments

As you no doubt already realize, Crux Creative prides itself on being on the cutting edge of marketing communications – particularly in the digital arena. Unfortunately, some clients seem reluctant to practice the best way to raise the SEO on their sites – blogging. In some cases, clients feel their writing skills aren’t up to task. In others, they aren’t …

INCREASE SEO & WEBSITE TRAFFIC

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Now that your site is up and running – here’s how to increase SEO. Sometimes we get the feeling that some business owners may have watched “Field of Dreams” one too many times. They seem convinced that once their web site is up and running, potential online customers will automatically flock to it and be riveted by its content. Alas! …

YOUR BRAND. IT’S MORE THAN JUST A LOGO.

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To many people (even those in marketing who should know better) a “brand” is a “logo” or icon that visually represents a company, association or organization. Sometimes this logo is enhanced by a one-line description of the company or its product called a “tagline.” But a brand – your brand – is much, much more than that. It’s what distinguishes …

BLOGS AND BREWS

Michele Allen Water Cooler 0 Comments

I gave myself homework. 
Nope, I’m not in school. I am learning, though. I’m writing… blogging, if you will.
 After five years working for a commercial printer, I took a new career path as Director of Sales and Marketing at Crux Creative – A Design Agency.
 One of our many services is designing and building websites. In my presentations to …