What would you do if you weren't afraid?

WHO MOVED MY CHEESE, A FABLE ABOUT CHANGE

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Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life,  by Spencer Johnson, was first published in 1998. It addressed the universal challenge of coping with change and the sense of insecurity that this creates. Of course, fear of the unknown has been felt by every generation and probably every species since ...

EVERYTHING OLD IS NEW AGAIN – ESPECIALLY IN MARKETING

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  Hope you had the chance to see our Facebook posting on Wednesday, July 9 with a link to a blog by John Hall – “Content marketing is a long-term commitment, not a campaign.” (If not, just click.) Hall makes the point that Web content, blogs, and of course, social media postings should be about relationship building – not selling something. We’re …

CRUX CREATIVE BUILDS LOCALIZATION GIANT, WELOCALIZE, A NEW WEBSITE

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Crux Creative designed a fully branded, new website for welocalize, an international translation company headquartered in Frederick, Maryland. The twenty-plus page website features full screen imagery and sliders, contact forms, videos, blogs and job postings all in six different languages. The welocalize website is in English, French, Dutch, Spanish, Chinese and Japanese and is entirely mobile friendly. The site also …