8 WAYS A MASCOT CAN HELP YOUR MARKETING

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By James Buchanan In past blogs, we’ve discussed the importance of creating an emotional connection between your product and your customer via marketing. This is key to success for several reasons. Emotions are produced by the same section of the brain responsible for memory and decision-making. So advertising that stimulates the emotions also stimulates the memory and is more likely …

WHY SHOULD BUSINESS OWNERS NETWORK?

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For many people the word “networking” conjures up visions of large meeting halls full of strangers passing out and collecting business cards.  Worse, it seems like half of these people are out of work and desperately looking for their next job, while the other half are trying to sell something. If you own or manage a company why on earth should such …