8 WAYS A MASCOT CAN HELP YOUR MARKETING

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By James Buchanan In past blogs, we’ve discussed the importance of creating an emotional connection between your product and your customer via marketing. This is key to success for several reasons. Emotions are produced by the same section of the brain responsible for memory and decision-making. So advertising that stimulates the emotions also stimulates the memory and is more likely …

WRITING AN EFFECTIVE CORPORATE BLOG

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Corporate blogs are a wonderful, cost-effective way to educate your current customers, attract new ones and raise your company profile online. Here are some points to remember as you establish or perhaps, revamp, a blog for your company: A corporate blog should help your customers, not advertise your products. The primary purpose of a blog is to provide objective, useful …