HOW TO MAKE YOUR TRADE SHOW EXHIBIT A SMASH HIT!

Wendy Lalli Water Cooler 2 Comments

Long ago, in the days when there were Don Drapers and Peggy Olsons still on Madison Avenue, there was a discount clothing store called Syms whose tagline was, “An educated consumer is our best customer.” It was, and is, one of my all-time favorite branding statements. It flattered the customer (always a good thing to do in my view) by ...

PRESENT YOUR BRAND TO YOUR TARGET MARKET. EXHIBIT AT AN EXPO!

Michele Allen Water Cooler 2 Comments

As you may or may not know, Crux began by designing well-branded tradeshow exhibits and museums and corporate environments. So we’re firm believers in the value and importance of exhibiting in appropriate trade shows and local expos when you’re developing a brand. Unfortunately, many business owners neglect taking advantage of this valuable venue because they don’t understand just how high …