HOW TO GET YOUR FOOT IN THE DOOR WHEN SELLING ONLINE TO FOREIGN MARKETS

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By Jordan Robers Establishing a marketing presence in the online business-to-business community can be a daunting task, especially when you’re trying to reach a global audience.  Yet American marketers do have one big advantage – the global language of business is our own, English. Over 1.75 billion people are able to use English at a level that allows them to …

CELEBRATING OUR 10 YEAR ANNIVERSARY: THE BEST IS YET TO COME

Michele Allen Water Cooler 0 Comments

It seems like only yesterday I took that leap and started Crux. It was, quite literally, my “dream job”, I set the company up according to my own vision of how a creative agency should operate. Now Crux is celebrating our tenth anniversary! Crux’s structure, goals and culture were inspired by and founded on my own experiences, special areas of …

HAS RUDENESS BECOME THE NEW NORMAL?

Wendy Lalli Water Cooler

Recently I’ve had the same conversation with different friends about the rude treatment they’ve received from potential clients, recruiters and even networking contacts. Even though the circumstances of their interactions were very different, the result was the same – they were treated with rudeness for no reason. Here’s an example. My friend Dick is an outstanding art director and marketing …

WHY SHOULD BUSINESS OWNERS NETWORK?

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For many people the word “networking” conjures up visions of large meeting halls full of strangers passing out and collecting business cards.  Worse, it seems like half of these people are out of work and desperately looking for their next job, while the other half are trying to sell something. If you own or manage a company why on earth should such …