PRESENT YOUR BRAND TO YOUR TARGET MARKET. EXHIBIT AT AN EXPO!

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As you may or may not know, Crux began by designing well-branded tradeshow exhibits and museums and corporate environments. So we’re firm believers in the value and importance of exhibiting in appropriate trade shows and local expos when you’re developing a brand. Unfortunately, many business owners neglect taking advantage of this valuable venue because they don’t understand just how high …

CRUX CREATIVE DOES THE KENOSHA BUSINESS EXPO

Michele Allen Water Cooler

On Wednesday, November 19th we had the pleasure of participating in a Business Expo sponsored by the Kenosha Chamber of Commerce. It was held at Gateway Technical College from 4 PM to 7 PM, included dozens of vendors and was visited by approximately 400 visitors. It was our first Expo as Chamber members and we thought we’d share some of …

WANT TO GET MORE VALUE FROM YOUR CHAMBER OF COMMERCE MEMBERSHIP? Work

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Every year business people all across America join the Chamber of Commerce full of expectations that investing in memberships will produce profitable connections.  This has certainly been the case for Crux Creative and many of the professionals we’ve worked with.  Yet sometimes the expectations of new Chamber of Commerce members are not only unrealistic but ignore the basic tenants of …

WHY SHOULD BUSINESS OWNERS NETWORK?

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For many people the word “networking” conjures up visions of large meeting halls full of strangers passing out and collecting business cards.  Worse, it seems like half of these people are out of work and desperately looking for their next job, while the other half are trying to sell something. If you own or manage a company why on earth should such …