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HOW-TO MAKE WEBSITE TEXT AND VIDEO LEAD TO SALES

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There are all sorts of elements that go into making a website great. Informative text, eye-catching images and compelling video. As the founder of a Milwaukee video production company, no surprise, that last one speaks to me. The thing that might come as a shock is that I’m not all about video. I believe in the written word. I believe …

AdminHOW-TO MAKE WEBSITE TEXT AND VIDEO LEAD TO SALES

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HOW TO GET YOUR FOOT IN THE DOOR WHEN SELLING ONLINE TO FOREIGN MARKETS

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By Jordan Robers Establishing a marketing presence in the online business-to-business community can be a daunting task, especially when you’re trying to reach a global audience.  Yet American marketers do have one big advantage – the global language of business is our own, English. Over 1.75 billion people are able to use English at a level that allows them to …

AdminHOW TO GET YOUR FOOT IN THE DOOR WHEN SELLING ONLINE TO FOREIGN MARKETS

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HOW TO MAKE YOUR TRADE SHOW EXHIBIT A SMASH HIT!

Wendy Lalli Water Cooler 2 Comments

Long ago, in the days when there were Don Drapers and Peggy Olsons still on Madison Avenue, there was a discount clothing store called Syms whose tagline was, “An educated consumer is our best customer.” It was, and is, one of my all-time favorite branding statements. It flattered the customer (always a good thing to do in my view) by ...
Wendy LalliHOW TO MAKE YOUR TRADE SHOW EXHIBIT A SMASH HIT!

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WHAT IS ENVIRONMENTAL GRAPHIC DESIGN?

Michele Allen Water Cooler 3 Comments

Have you ever heard of environmental graphic design? Chances are if you have visited a museum or a retail store that has awesome larger than life graphics, then you have stumbled upon this multidisciplinary profession. Contrary to the name, environmental graphic design does not involve using mother nature (or nature’s environment) to design. However, it is a design profession that …

Michele AllenWHAT IS ENVIRONMENTAL GRAPHIC DESIGN?