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Four Steps to Developing a 360-Degree Marketing Strategy

Wendy Lalli Water Cooler Leave a Comment

  The world is in a state of constant reinvention that all too often can seem as intimidating as it is exciting. For many business owners – catching up with marketing trends, let alone trying to get ahead of them can seem a daunting task. However, the fact is, to stay competitive today every business must have a 360-degree marketing …

Wendy LalliFour Steps to Developing a 360-Degree Marketing Strategy

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5 WAYS A MARKETING AGENCY CAN HELP YOU

Wendy Lalli Water Cooler 4 Comments

Recently someone contacted us about our services and when we asked how he was currently marketing his business, he said, “I’m not. But I get customers from word of mouth.” Well, like the saying goes, “the best advertising is word of mouth,” but clearly, this fellow wanted something more or he wouldn’t have contacted a marketing agency. As it turned out, he wasn’t quite …

Wendy Lalli5 WAYS A MARKETING AGENCY CAN HELP YOU
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SIX TIPS ON HOW TO CREATE QUALITY COPY CONTENT

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It’s the latest buzzword – “quality copy content.”  It starts with the copy on your website – company description, leadership bios, product descriptions and your corporate blog.  It also includes the white papers you publish and the social media postings on your company pages. Plus, any other information you share online about what you do and how do it including videos, …

Wendy LalliSIX TIPS ON HOW TO CREATE QUALITY COPY CONTENT
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THOSE WHO TELL THE STORIES RULE THE WORLD

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Shane Snow, technology journalist and CCO of the brand marketing company, Contently, was the guest speaker at a TEDx event this year at Columbia College and this video of his talk on the value of storytelling is well worth seeing. Snow makes the point that storytellers are not only well-liked and admired in every culture, but are often regarded as …

THOSE WHO TELL THE STORIES RULE THE WORLD

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HOW TO INCREASE YOUR WEBSITE TRAFFIC

Michele Allen Water Cooler Leave a Comment

We recently found a very helpful online article that should be of interest to every business – “13 Ethical Ways to Increase Your Site’s Search Traffic.” Author Scott Gerber interviewed a baker’s dozen of highly successful digital entrepreneurs on this subject and the result inspired the following observations of our own: Content isn’t just copy. As you’re probably aware, copy content is …

Michele AllenHOW TO INCREASE YOUR WEBSITE TRAFFIC