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CREATIVITY IS ALWAYS WORTH CELEBRATING

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Using creativity to problem solve – whatever your industry, business or profession – is always in season. In honor of the recent holidays, here are a few examples of how employing a little ingenuity to wrapping paper, not only better met customer needs, but turned several small business owners into retail legends. How to create new sales by wrapping up old ones. Since the …

Wendy LalliCREATIVITY IS ALWAYS WORTH CELEBRATING

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HIP, HIP, HOORAY FOR (SOME) TV COMMERCIALS

Wendy Lalli Water Cooler Leave a Comment

Last week I wrote a blog critical of a commercial whose script ran counter to its brand. This week, in the interest of giving equal time to the positive power of TV spots, I’d like to show you a commercial that I LOVE! It’s a 30-second spot for Kia automobiles and it made me want to applaud. Out loud. This …

Wendy LalliHIP, HIP, HOORAY FOR (SOME) TV COMMERCIALS

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CELEBRATING OUR 10 YEAR ANNIVERSARY: THE BEST IS YET TO COME

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It seems like only yesterday I took that leap and started Crux. It was, quite literally, my “dream job”, I set the company up according to my own vision of how a creative agency should operate. Now Crux is celebrating our tenth anniversary! Crux’s structure, goals and culture were inspired by and founded on my own experiences, special areas of …

Michele AllenCELEBRATING OUR 10 YEAR ANNIVERSARY: THE BEST IS YET TO COME

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WANT TO GET MORE VALUE FROM YOUR CHAMBER OF COMMERCE MEMBERSHIP? Work

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Every year business people all across America join the Chamber of Commerce full of expectations that investing in memberships will produce profitable connections.  This has certainly been the case for Crux Creative and many of the professionals we’ve worked with.  Yet sometimes the expectations of new Chamber of Commerce members are not only unrealistic but ignore the basic tenants of …

WANT TO GET MORE VALUE FROM YOUR CHAMBER OF COMMERCE MEMBERSHIP? Work

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YOUR BRAND. IT’S MORE THAN JUST A LOGO.

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To many people (even those in marketing who should know better) a “brand” is a “logo” or icon that visually represents a company, association or organization. Sometimes this logo is enhanced by a one-line description of the company or its product called a “tagline.” But a brand – your brand – is much, much more than that. It’s what distinguishes …

YOUR BRAND. IT’S MORE THAN JUST A LOGO.

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CRUX CREATIVE BUILDS LOCALIZATION GIANT, WELOCALIZE, A NEW WEBSITE

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Crux Creative designed a fully branded, new website for welocalize, an international translation company headquartered in Frederick, Maryland. The twenty-plus page website features full screen imagery and sliders, contact forms, videos, blogs and job postings all in six different languages. The welocalize website is in English, French, Dutch, Spanish, Chinese and Japanese and is entirely mobile friendly. The site also …

CRUX CREATIVE BUILDS LOCALIZATION GIANT, WELOCALIZE, A NEW WEBSITE

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LEAVE YOUR COMFORT ZONE PART TWO

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It has been three months since I wrote about leaving your comfort zone. Getting out there and taking that first step that always leads to the next step and the next step and in the end that it will be okay and completely worth it. Well… I was right. My half-marathon went very well. We finished in a decent time …

LEAVE YOUR COMFORT ZONE PART TWO

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PROTECTING YOUR BRAND

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“How Visible are you?” I usually take Hwy 50 into Lake Geneva but lately, due to construction, I have been taking the interstate to work. Aside from less traffic it offers a different view of Walworth County. During my drive I get to see the beautiful countryside and what it has to offer… including billboards. One billboard in particular stands …

PROTECTING YOUR BRAND

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TIPS ON BRAND STRENGTHENING

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Here at Crux we don’t like to call re-branding re-branding. Instead we prefer to call it a brand strengthening. We help companies improve and enhance their brands. It is our job to point out what is working and what isn’t doing so well for your brand and provide solutions as to how to fix the issue(s). Its pretty obvious what …

TIPS ON BRAND STRENGTHENING

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LEAVE YOUR COMFORT ZONE

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I often find myself thinking, “What did I get myself into?” The most recent occasion was telling my fiancé that I would run a half-marathon with her. Now, it must be known that I haven’t done any serious cardio since September when I completed a Century. The run is roughly 3 months away and I have totaled up about 4 …

LEAVE YOUR COMFORT ZONE

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THE IMPORTANCE OF BACKING UP FILES

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Here’s some advice that we all need to follow. This sort of thing happens all the time to unsuspecting people. Here is the advice: YOU NEED TO BACK UP YOUR FILES PROPERLY! There. We’ve all heard it. Here’s a good example with a sad outcome. My client contacted me with a request. She wanted to know if we had access …

THE IMPORTANCE OF BACKING UP FILES

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WHEN TO UPGRADE YOUR WEBSITE

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Nowadays a business is often validated by their website. It is that first handshake from you to your potential customer. Visual credibility should be one of your top goals and in return, your site will leave a positive impression that will encourage visitors to become customers and further seek your services. When trying to decide on whether or not to upgrade …

WHEN TO UPGRADE YOUR WEBSITE

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STANDING OUT AT TRADESHOWS

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Have you ever attended a tradeshow? Or participated in planning a tradeshow booth? If you answered yes, then you know how competitive each show is and how important it is to have your exhibit stand out. Tradeshows are popular amongst a variety of industries across the globe. This is a typical method for companies to find potential suppliers and to …

STANDING OUT AT TRADESHOWS

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THE POWER OF BRANDING

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Before we get too far into this post, let me first clarify that no animals were hurt in the making of this blog post. This is because branding is not talking about sticking a hot piece of iron on an animal. According to Entrepreneur.com, branding is defined as “The marketing practice of creating a name, symbol or design that identifies …

THE POWER OF BRANDING

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CRUX CREATIVE, LLC STATE CERTIFIED AS A WOMAN-OWNED BUSINESS ENTERPRISE

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April 2, 2012 – Crux Creative, LLC has received certification as a Woman-Owned Business Enterprise (WBE) through the State of Wisconsin Department of Administration.  The designation is pursuant to the administrative rule requirement of Adm. 83 which provides validation that Crux Creative, LLC meets the requirements of being at least 51 percent woman-owned, controlled and managed. It qualifies Crux Creative, …

CRUX CREATIVE, LLC STATE CERTIFIED AS A WOMAN-OWNED BUSINESS ENTERPRISE

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HOW WOULD YOU LIKE YOUR GRAPHIC DESIGN?

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How would you like to order your graphic design (you can only pick 2 options); fast and cheap, fast and great, fast and free, cheap and great, cheap and free, cheap and fast, great and cheap, great and free, great and fast, free and fast, free and cheap, or free and great? Would you like a side of innovative design …

HOW WOULD YOU LIKE YOUR GRAPHIC DESIGN?

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WHAT IS ALL THIS “PINNING” ABOUT?

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Have you heard of the newest social media outlet that is taking the Internet by storm? If you haven’t then I suggest you start getting acquainted with the following terminology; a pin, pinboard, pinning, repin, pin it button, pinner and of course, Pinterest. Pinterest is quickly rising to the top for social media outlets and is helping businesses, both big …

WHAT IS ALL THIS “PINNING” ABOUT?
RGB-vs-CMYK

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RGB VS CMYK: WHEN TO USE WHICH AND WHY

Michele Allen Water Cooler 43 Comments

As a designer, it is essential to know when to use RGB vs CMYK – CMYK: cyan, magenta, yellow, and black (In the printing press days when plates were being used the black plate was typically call the “key” plate because it carried the important key information relating to the artistic detail.), and  RGB: red, green, blue colors on projects. A …

Michele AllenRGB VS CMYK: WHEN TO USE WHICH AND WHY

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WHAT SOCIAL MEDIA CAN DO FOR YOU!

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If you own a computer, watch television, or pay attention to the media at all, then you have heard the popular phrases, “friend me” and “tweets.” By now, Facebook, Twitter, YouTube, LinkedIn, Google+ and even Groupon are common terms in our everyday language. These social network sites can provide the latest up to date news on anyone’s personal life, but …

WHAT SOCIAL MEDIA CAN DO FOR YOU!