8 WAYS A MASCOT CAN HELP YOUR MARKETING

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By James Buchanan In past blogs, we’ve discussed the importance of creating an emotional connection between your product and your customer via marketing. This is key to success for several reasons. Emotions are produced by the same section of the brain responsible for memory and decision-making. So advertising that stimulates the emotions also stimulates the memory and is more likely …

CREATIVITY IS ALWAYS WORTH CELEBRATING

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Using creativity to problem solve – whatever your industry, business or profession – is always in season. In honor of the recent holidays, here are a few examples of how employing a little ingenuity to wrapping paper, not only better met customer needs, but turned several small business owners into retail legends. How to create new sales by wrapping up old ones. Since the …

HIP, HIP, HOORAY FOR (SOME) TV COMMERCIALS

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Last week I wrote a blog critical of a commercial whose script ran counter to its brand. This week, in the interest of giving equal time to the positive power of TV spots, I’d like to show you a commercial that I LOVE! It’s a 30-second spot for Kia automobiles and it made me want to applaud. Out loud. https://youtu.be/i6wpa-YcN8Q …

CELEBRATING OUR 10 YEAR ANNIVERSARY: THE BEST IS YET TO COME

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It seems like only yesterday I took that leap and started Crux. It was, quite literally, my “dream job”, I set the company up according to my own vision of how a creative agency should operate. Now Crux is celebrating our tenth anniversary! Crux’s structure, goals and culture were inspired by and founded on my own experiences, special areas of …

WANT TO GET MORE VALUE FROM YOUR CHAMBER OF COMMERCE MEMBERSHIP? Work

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Every year business people all across America join the Chamber of Commerce full of expectations that investing in memberships will produce profitable connections.  This has certainly been the case for Crux Creative and many of the professionals we’ve worked with.  Yet sometimes the expectations of new Chamber of Commerce members are not only unrealistic but ignore the basic tenants of …

YOUR BRAND. IT’S MORE THAN JUST A LOGO.

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To many people (even those in marketing who should know better) a “brand” is a “logo” or icon that visually represents a company, association or organization. Sometimes this logo is enhanced by a one-line description of the company or its product called a “tagline.” But a brand – your brand – is much, much more than that. It’s what distinguishes …

CRUX CREATIVE BUILDS LOCALIZATION GIANT, WELOCALIZE, A NEW WEBSITE

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Crux Creative designed a fully branded, new website for welocalize, an international translation company headquartered in Frederick, Maryland. The twenty-plus page website features full screen imagery and sliders, contact forms, videos, blogs and job postings all in six different languages. The welocalize website is in English, French, Dutch, Spanish, Chinese and Japanese and is entirely mobile friendly. The site also …

PROTECTING YOUR BRAND

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“How Visible are you?” I usually take Hwy 50 into Lake Geneva but lately, due to construction, I have been taking the interstate to work. Aside from less traffic it offers a different view of Walworth County. During my drive I get to see the beautiful countryside and what it has to offer… including billboards. One billboard in particular stands …

TIPS ON BRAND STRENGTHENING

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Here at Crux we don’t like to call re-branding re-branding. Instead we prefer to call it a brand strengthening. We help companies improve and enhance their brands. It is our job to point out what is working and what isn’t doing so well for your brand and provide solutions as to how to fix the issue(s). Its pretty obvious what …

THE IMPORTANCE OF BACKING UP FILES

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Here’s some advice that we all need to follow. This sort of thing happens all the time to unsuspecting people. Here is the advice: YOU NEED TO BACK UP YOUR FILES PROPERLY! There. We’ve all heard it. Here’s a good example with a sad outcome. My client contacted me with a request. She wanted to know if we had access …

WHEN TO UPGRADE YOUR WEBSITE

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Nowadays a business is often validated by their website. It is that first handshake from you to your potential customer. Visual credibility should be one of your top goals and in return, your site will leave a positive impression that will encourage visitors to become customers and further seek your services. When trying to decide on whether or not to upgrade …

STANDING OUT AT TRADESHOWS

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Have you ever attended a tradeshow? Or participated in planning a tradeshow booth? If you answered yes, then you know how competitive each show is and how important it is to have your exhibit stand out. Tradeshows are popular amongst a variety of industries across the globe. This is a typical method for companies to find potential suppliers and to …

THE POWER OF BRANDING

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Before we get too far into this post, let me first clarify that no animals were hurt in the making of this blog post. This is because branding is not talking about sticking a hot piece of iron on an animal. According to Entrepreneur.com, branding is defined as “The marketing practice of creating a name, symbol or design that identifies …

CRUX CREATIVE, LLC STATE CERTIFIED AS A WOMAN-OWNED BUSINESS ENTERPRISE

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April 2, 2012 – Crux Creative, LLC has received certification as a Woman-Owned Business Enterprise (WBE) through the State of Wisconsin Department of Administration.  The designation is pursuant to the administrative rule requirement of Adm. 83 which provides validation that Crux Creative, LLC meets the requirements of being at least 51 percent woman-owned, controlled and managed. It qualifies Crux Creative, …

WHAT IS ALL THIS “PINNING” ABOUT?

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Have you heard of the newest social media outlet that is taking the Internet by storm? If you haven’t then I suggest you start getting acquainted with the following terminology; a pin, pinboard, pinning, repin, pin it button, pinner and of course, Pinterest. Pinterest is quickly rising to the top for social media outlets and is helping businesses, both big …

RGB-vs-CMYK

RGB VS CMYK: WHEN TO USE WHICH AND WHY

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As a designer, it is essential to know when to use RGB vs CMYK – CMYK: cyan, magenta, yellow, and black (In the printing press days when plates were being used the black plate was typically call the “key” plate because it carried the important key information relating to the artistic detail.), and  RGB: red, green, blue colors on projects. A …