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CREATIVITY IS ALWAYS WORTH CELEBRATING

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Using creativity to problem solve – whatever your industry, business or profession – is always in season. In honor of the recent holidays, here are a few examples of how employing a little ingenuity to wrapping paper, not only better met customer needs, but turned several small business owners into retail legends. How to create new sales by wrapping up old ones. Since the …

Wendy LalliCREATIVITY IS ALWAYS WORTH CELEBRATING

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WHAT’S THE VALUE OF CREATIVE ADVERTISING?

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What’s the Value of Creative Advertising? If you’re a fan of “Madmen” then you know just how big a pain in the butt Don Draper can be. Yet, despite all his character flaws, he is valued, if not respected, by most of the people in his industry (at least in the show). You see, Don is a “creative” copywriter. He …

WHAT’S THE VALUE OF CREATIVE ADVERTISING?

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A TIMELY, FREE INSIGHT FOR THE NEW YEAR

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Though a typical day brings the rise and fall of a myriad of emotions, the world was recently unified in 24 consecutive hours of celebration.  And from this equal celebration of 2011’s fading away and 2012’s beginning, we felt drawn to the same insight that we found repeatedly in our recently compiled year-long intensive study of creativity:   “Nothing intended …

A TIMELY, FREE INSIGHT FOR THE NEW YEAR