FOUR STEPS TO DEVELOPING A 360-DEGREE MARKETING STRATEGY

Wendy Lalli Water Cooler 0 Comments

  The world is in a state of constant reinvention that all too often can seem as intimidating as it is exciting. For many business owners – catching up with marketing trends, let alone trying to get ahead of them can seem a daunting task. However, the fact is, to stay competitive today every business must have a 360-degree marketing …

INTRODUCING CRUX CREATIVE’S NEW MANAGING PRINCIPLE – MATT HARMON

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Crux Creative is proud to welcome Matt Harmon to the company as Managing Principal!  With over 20 years in experiential marketing and exhibits, Matt significantly expands the scope of Crux’s creative services, both in the types and number of projects we can take on. To introduce Matt to our clients, I had the opportunity to interview him about his extensive …

PRESENT YOUR BRAND TO YOUR TARGET MARKET. EXHIBIT AT AN EXPO!

Michele Allen Water Cooler 2 Comments

As you may or may not know, Crux began by designing well-branded tradeshow exhibits and museums and corporate environments. So we’re firm believers in the value and importance of exhibiting in appropriate trade shows and local expos when you’re developing a brand. Unfortunately, many business owners neglect taking advantage of this valuable venue because they don’t understand just how high …

WHY SHOULD BUSINESS OWNERS NETWORK?

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For many people the word “networking” conjures up visions of large meeting halls full of strangers passing out and collecting business cards.  Worse, it seems like half of these people are out of work and desperately looking for their next job, while the other half are trying to sell something. If you own or manage a company why on earth should such …

YOUR BRAND. IT’S MORE THAN JUST A LOGO.

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To many people (even those in marketing who should know better) a “brand” is a “logo” or icon that visually represents a company, association or organization. Sometimes this logo is enhanced by a one-line description of the company or its product called a “tagline.” But a brand – your brand – is much, much more than that. It’s what distinguishes …

EXHIBITRECRUITER LAUNCHES EXHIBITPEEPS.COM

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[img align=”center”]http://4e4.7d0.mwp.accessdomain.com/wp-content/uploads/2011/10/enn.png[/img] 4/14/2011 – ExhibitRecruiter, the leading recruitment agency for producers of exhibitions, events, and branded environments, has announced the launch of its newest recruitment tool ExhibitPeeps (www.ExhibitPeeps.com). The tool combines the benefits of cutting-edge technology with the high level of personalized service for which ExhibitRecruiter is known. ExhibitPeeps is an online web application designed to connect employers and job …

RACINE HERITAGE MUSEUM UNVEILS NEW EXHIBITS

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02/16/08 Daily Community RACINE – Racine Heritage Museum, 701 Main St., will reopen the second floor with new exhibits at 2 p.m. Sunday, Feb. 17. The focal exhibit is “This Train is Bound for Glory: Racine County’s Underground Railroad,” (http://bit.ly/uNJ2mw) which documents the role Racine County played in the Underground Railroad. This exhibit maps the pathways leading through Racine County …

CRUX CREATIVE AND EXHIBITRECRUITER TEAM UP TO WIN AMERICAN GRAPHIC DESIGN AWARD

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[img align=”center”]http://4e4.7d0.mwp.accessdomain.com/wp-content/uploads/2011/10/enn.png[/img] 9/26/2007 – Crux Creative, LLC is proud to have been selected as a winner of the 2007 American Graphic Design Award for the web design of the exhibit industries leading recruitment firm ExhibitRecruiter. The website, www.ExhibitRecruiter.com, was selected from over 10,000 entries nationwide and winners will be published in the December 2007 GDUSA Design Annual. The American Graphic …

CRUX EXPANDS INTO LARGER FACILITY

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[img align=”center”]http://4e4.7d0.mwp.accessdomain.com/wp-content/uploads/2011/10/enn.png[/img] 11/2/2006 – Due to rapid growth and expansion, Crux Creative, LLC has announced that it has moved to a larger space, located in scenic downtown Lake Geneva, WI. According to Michele Tarlo, owner, “This move has provided Crux the necessary space to handle our expanding client base.” (http://www.sanepr.com/Crux-Expands-Into-Larger-Facility_11125.cfm) Crux is an award winning full service design firm with …