CRUX CREATIVE BUILDS LOCALIZATION GIANT, WELOCALIZE, A NEW WEBSITE

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Crux Creative designed a fully branded, new website for welocalize, an international translation company headquartered in Frederick, Maryland. The twenty-plus page website features full screen imagery and sliders, contact forms, videos, blogs and job postings all in six different languages. The welocalize website is in English, French, Dutch, Spanish, Chinese and Japanese and is entirely mobile friendly. The site also …

PROTECTING YOUR BRAND

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“How Visible are you?” I usually take Hwy 50 into Lake Geneva but lately, due to construction, I have been taking the interstate to work. Aside from less traffic it offers a different view of Walworth County. During my drive I get to see the beautiful countryside and what it has to offer… including billboards. One billboard in particular stands …

TIPS ON BRAND STRENGTHENING

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Here at Crux we don’t like to call re-branding re-branding. Instead we prefer to call it a brand strengthening. We help companies improve and enhance their brands. It is our job to point out what is working and what isn’t doing so well for your brand and provide solutions as to how to fix the issue(s). Its pretty obvious what …

THE IMPORTANCE OF BACKING UP FILES

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Here’s some advice that we all need to follow. This sort of thing happens all the time to unsuspecting people. Here is the advice: YOU NEED TO BACK UP YOUR FILES PROPERLY! There. We’ve all heard it. Here’s a good example with a sad outcome. My client contacted me with a request. She wanted to know if we had access …

WHEN TO UPGRADE YOUR WEBSITE

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Nowadays a business is often validated by their website. It is that first handshake from you to your potential customer. Visual credibility should be one of your top goals and in return, your site will leave a positive impression that will encourage visitors to become customers and further seek your services. When trying to decide on whether or not to upgrade …

STANDING OUT AT TRADESHOWS

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Have you ever attended a tradeshow? Or participated in planning a tradeshow booth? If you answered yes, then you know how competitive each show is and how important it is to have your exhibit stand out. Tradeshows are popular amongst a variety of industries across the globe. This is a typical method for companies to find potential suppliers and to …

THE POWER OF BRANDING

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Before we get too far into this post, let me first clarify that no animals were hurt in the making of this blog post. This is because branding is not talking about sticking a hot piece of iron on an animal. According to Entrepreneur.com, branding is defined as “The marketing practice of creating a name, symbol or design that identifies …

CRUX CREATIVE, LLC STATE CERTIFIED AS A WOMAN-OWNED BUSINESS ENTERPRISE

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April 2, 2012 – Crux Creative, LLC has received certification as a Woman-Owned Business Enterprise (WBE) through the State of Wisconsin Department of Administration.  The designation is pursuant to the administrative rule requirement of Adm. 83 which provides validation that Crux Creative, LLC meets the requirements of being at least 51 percent woman-owned, controlled and managed. It qualifies Crux Creative, …

WHAT IS ALL THIS “PINNING” ABOUT?

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Have you heard of the newest social media outlet that is taking the Internet by storm? If you haven’t then I suggest you start getting acquainted with the following terminology; a pin, pinboard, pinning, repin, pin it button, pinner and of course, Pinterest. Pinterest is quickly rising to the top for social media outlets and is helping businesses, both big …

RGB-vs-CMYK

RGB VS CMYK: WHEN TO USE WHICH AND WHY

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As a designer, it is essential to know when to use RGB vs CMYK – CMYK: cyan, magenta, yellow, and black (In the printing press days when plates were being used the black plate was typically call the “key” plate because it carried the important key information relating to the artistic detail.), and  RGB: red, green, blue colors on projects. A …

WHAT SOCIAL MEDIA CAN DO FOR YOU!

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If you own a computer, watch television, or pay attention to the media at all, then you have heard the popular phrases, “friend me” and “tweets.” By now, Facebook, Twitter, YouTube, LinkedIn, Google+ and even Groupon are common terms in our everyday language. These social network sites can provide the latest up to date news on anyone’s personal life, but …

SOPA?? PIPA?? WHAT DOES IT MEAN TO YOU?

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SOPA and PIPA is legislation brought forward by the United States Senate and the United States House of Representatives to help fight against online piracy. There are many points for and many points against this legislation.  It’s up to you to figure out where you stand in this whole fight. We at Crux want to help educate everyone on these …

FULL SERVICE AGENCY CRUX CREATIVE “POLAR PLUNGES” EXHIBIT INDUSTRY INTO BRAVE NEW WORLD

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Crux Creative, a full service creative agency, invites Chicago and Milwaukee based exhibit and architectural firms to join in on supporting the Special Olympics at the 2012 Southeastern Wisconsin Polar Plunge in Kenosha. Lake Geneva, WI (PRWEB) January 17, 2012 “Bravery Required” is the newly adopted tagline for Crux Creative, the full service agency servicing the Chicago-Milwaukee area, and the …

FULL SERVICE AGENCY REVEALS INTENSE STUDY: “BRAVERY REQUIRED” FOR SUCCESS; LAUNCHES NEW WEBSITE

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Lake Geneva, Wisconsin (PRWEB) January 06, 2012 Results from Crux Creative’s year-long intensive study of successful creative material reveals the need for intensified philosophy, and other key principles the firm incorporates into their new website, CruxCreative.com, and their client’s designs. The five-person, 1,000 square ft. design firm of Lake Geneva, Wisconsin, does anything but “small” work. In a year-long intensive …

A TIMELY, FREE INSIGHT FOR THE NEW YEAR

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Though a typical day brings the rise and fall of a myriad of emotions, the world was recently unified in 24 consecutive hours of celebration.  And from this equal celebration of 2011’s fading away and 2012’s beginning, we felt drawn to the same insight that we found repeatedly in our recently compiled year-long intensive study of creativity:   “Nothing intended …