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TARGETING THE ELUSIVE MILLENNIAL: INSIGHTS FROM AN INSIDER

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By Karl Langhans As a fellow Millennial, I’ve heard those from other generations express much frustration in regard to reaching my labeled demographic. We seem to be the most misunderstood and generalized generation to date. Greedy, impatient, wasteful, lazy. We’ve all heard such adjectives used to describe the Millennial. And with constant reiteration from the mainstream media, it’s easy to …

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A CAUTIONARY TALE OF TWO VENDORS

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One of the major advantages of dealing with marketing experts like Crux Creative isn’t only what we know but who we know.  Sometimes it seems like clients forget that we’re not only talented creatives but experienced professionals who know our business AND have access to other talented people who know theirs. This is especially true when it comes to business-to-business …

Wendy LalliA CAUTIONARY TALE OF TWO VENDORS

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PRESENT YOUR BRAND TO YOUR TARGET MARKET. EXHIBIT AT AN EXPO!

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As you may or may not know, Crux began by designing well-branded tradeshow exhibits and museums and corporate environments. So we’re firm believers in the value and importance of exhibiting in appropriate trade shows and local expos when you’re developing a brand. Unfortunately, many business owners neglect taking advantage of this valuable venue because they don’t understand just how high …

Michele AllenPRESENT YOUR BRAND TO YOUR TARGET MARKET. EXHIBIT AT AN EXPO!

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CRUX CREATIVE DOES THE KENOSHA BUSINESS EXPO

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On Wednesday, November 19th we had the pleasure of participating in a Business Expo sponsored by the Kenosha Chamber of Commerce. It was held at Gateway Technical College from 4 PM to 7 PM, included dozens of vendors and was visited by approximately 400 visitors. It was our first Expo as Chamber members and we thought we’d share some of …

Michele AllenCRUX CREATIVE DOES THE KENOSHA BUSINESS EXPO

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HAS RUDENESS BECOME THE NEW NORMAL?

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Recently I’ve had the same conversation with different friends about the rude treatment they’ve received from potential clients, recruiters and even networking contacts. Even though the circumstances of their interactions were very different, the result was the same – they were treated with rudeness for no reason. Here’s an example. My friend Dick is an outstanding art director and marketing …

Wendy LalliHAS RUDENESS BECOME THE NEW NORMAL?