YOUR BRAND. IT’S MORE THAN JUST A LOGO.

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To many people (even those in marketing who should know better) a “brand” is a “logo” or icon that visually represents a company, association or organization. Sometimes this logo is enhanced by a one-line description of the company or its product called a “tagline.” But a brand – your brand – is much, much more than that. It’s what distinguishes …

TIPS ON BRAND STRENGTHENING

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Here at Crux we don’t like to call re-branding re-branding. Instead we prefer to call it a brand strengthening. We help companies improve and enhance their brands. It is our job to point out what is working and what isn’t doing so well for your brand and provide solutions as to how to fix the issue(s). Its pretty obvious what …

THE POWER OF BRANDING

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Before we get too far into this post, let me first clarify that no animals were hurt in the making of this blog post. This is because branding is not talking about sticking a hot piece of iron on an animal. According to Entrepreneur.com, branding is defined as “The marketing practice of creating a name, symbol or design that identifies …

WHAT MAKES A GOOD FONT?

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With so many fonts out in the world ranging from scripts to grunge, it can be almost impossible to choose a “good” font if you don’t have design experience. So that is the question of the day, what makes a good font? 1. Legibility Is the font legible is by far one of the biggest concerns anyone should have when …

CRUX CREATIVE AND EXHIBITRECRUITER TEAM UP TO WIN AMERICAN GRAPHIC DESIGN AWARD

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[img align=”center”]http://4e4.7d0.mwp.accessdomain.com/wp-content/uploads/2011/10/enn.png[/img] 9/26/2007 – Crux Creative, LLC is proud to have been selected as a winner of the 2007 American Graphic Design Award for the web design of the exhibit industries leading recruitment firm ExhibitRecruiter. The website, www.ExhibitRecruiter.com, was selected from over 10,000 entries nationwide and winners will be published in the December 2007 GDUSA Design Annual. The American Graphic …

CRUX EXPANDS INTO LARGER FACILITY

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[img align=”center”]http://4e4.7d0.mwp.accessdomain.com/wp-content/uploads/2011/10/enn.png[/img] 11/2/2006 – Due to rapid growth and expansion, Crux Creative, LLC has announced that it has moved to a larger space, located in scenic downtown Lake Geneva, WI. According to Michele Tarlo, owner, “This move has provided Crux the necessary space to handle our expanding client base.” (http://www.sanepr.com/Crux-Expands-Into-Larger-Facility_11125.cfm) Crux is an award winning full service design firm with …