INTRODUCING CRUX CREATIVE’S NEW MANAGING PRINCIPLE – MATT HARMON

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Crux Creative is proud to welcome Matt Harmon to the company as Managing Principal!  With over 20 years in experiential marketing and exhibits, Matt significantly expands the scope of Crux’s creative services, both in the types and number of projects we can take on. To introduce Matt to our clients, I had the opportunity to interview him about his extensive …

THE DESIGNER’S HOLY TRIANGLE – FAST, CHEAP or GOOD.

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If you’ve had any experience in marketing you’ve probably heard this bit of professional wisdom (sometimes called The Designer’s Holy Triangle): Marketing communications can be two of three things: fast, cheap or good – but NEVER all three. I beg to differ. I think a creative team that is committed to quality and working for a client brave enough to …

CRUX CREATIVE BUILDS LOCALIZATION GIANT, WELOCALIZE, A NEW WEBSITE

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Crux Creative designed a fully branded, new website for welocalize, an international translation company headquartered in Frederick, Maryland. The twenty-plus page website features full screen imagery and sliders, contact forms, videos, blogs and job postings all in six different languages. The welocalize website is in English, French, Dutch, Spanish, Chinese and Japanese and is entirely mobile friendly. The site also …

BLOGS AND BREWS

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I gave myself homework. 
Nope, I’m not in school. I am learning, though. I’m writing… blogging, if you will.
 After five years working for a commercial printer, I took a new career path as Director of Sales and Marketing at Crux Creative – A Design Agency.
 One of our many services is designing and building websites. In my presentations to …

WHEN TO UPGRADE YOUR WEBSITE

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Nowadays a business is often validated by their website. It is that first handshake from you to your potential customer. Visual credibility should be one of your top goals and in return, your site will leave a positive impression that will encourage visitors to become customers and further seek your services. When trying to decide on whether or not to upgrade …

STANDING OUT AT TRADESHOWS

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Have you ever attended a tradeshow? Or participated in planning a tradeshow booth? If you answered yes, then you know how competitive each show is and how important it is to have your exhibit stand out. Tradeshows are popular amongst a variety of industries across the globe. This is a typical method for companies to find potential suppliers and to …

THE POWER OF BRANDING

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Before we get too far into this post, let me first clarify that no animals were hurt in the making of this blog post. This is because branding is not talking about sticking a hot piece of iron on an animal. According to Entrepreneur.com, branding is defined as “The marketing practice of creating a name, symbol or design that identifies …

FULL SERVICE AGENCY CRUX CREATIVE “POLAR PLUNGES” EXHIBIT INDUSTRY INTO BRAVE NEW WORLD

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Crux Creative, a full service creative agency, invites Chicago and Milwaukee based exhibit and architectural firms to join in on supporting the Special Olympics at the 2012 Southeastern Wisconsin Polar Plunge in Kenosha. Lake Geneva, WI (PRWEB) January 17, 2012 “Bravery Required” is the newly adopted tagline for Crux Creative, the full service agency servicing the Chicago-Milwaukee area, and the …

FULL SERVICE AGENCY REVEALS INTENSE STUDY: “BRAVERY REQUIRED” FOR SUCCESS; LAUNCHES NEW WEBSITE

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Lake Geneva, Wisconsin (PRWEB) January 06, 2012 Results from Crux Creative’s year-long intensive study of successful creative material reveals the need for intensified philosophy, and other key principles the firm incorporates into their new website, CruxCreative.com, and their client’s designs. The five-person, 1,000 square ft. design firm of Lake Geneva, Wisconsin, does anything but “small” work. In a year-long intensive …

A TIMELY, FREE INSIGHT FOR THE NEW YEAR

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Though a typical day brings the rise and fall of a myriad of emotions, the world was recently unified in 24 consecutive hours of celebration.  And from this equal celebration of 2011’s fading away and 2012’s beginning, we felt drawn to the same insight that we found repeatedly in our recently compiled year-long intensive study of creativity:   “Nothing intended …

WHAT IS ENVIRONMENTAL GRAPHIC DESIGN?

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Have you ever heard of environmental graphic design? Chances are if you have visited a museum or a retail store that has awesome larger than life graphics, then you have stumbled upon this multidisciplinary profession. Contrary to the name, environmental graphic design does not involve using mother nature (or nature’s environment) to design. However, it is a design profession that …

CRUX EXPANDS INTO LARGER FACILITY

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[img align=”center”]http://4e4.7d0.mwp.accessdomain.com/wp-content/uploads/2011/10/enn.png[/img] 11/2/2006 – Due to rapid growth and expansion, Crux Creative, LLC has announced that it has moved to a larger space, located in scenic downtown Lake Geneva, WI. According to Michele Tarlo, owner, “This move has provided Crux the necessary space to handle our expanding client base.” (http://www.sanepr.com/Crux-Expands-Into-Larger-Facility_11125.cfm) Crux is an award winning full service design firm with …