SIX THINGS A NON-PROFIT CAUSE CAMPAIGN MUST HAVE

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By Jessica Cruz Although a non-profit’s main objective is to support a particular cause, it still must raise awareness of that cause to support it effectively.  Thus, non-profit brands face the same challenges as those encountered by any for-profit organization marketing products and services. They too, must compete with hundreds of other advertisers to gain attention and raise awareness of …

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A CAUTIONARY TALE OF TWO VENDORS

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One of the major advantages of dealing with marketing experts like Crux Creative isn’t only what we know but who we know.  Sometimes it seems like clients forget that we’re not only talented creatives but experienced professionals who know our business AND have access to other talented people who know theirs. This is especially true when it comes to business-to-business …