A GREAT READ ON HOW THE WORLD EXPERIENCES YOUR BRAND

Water Cooler 0 Comments

Sometimes you come across a great article that you just want to share. That’s what happened to us when we read, “Embodying Brand in the Workplace” by Peter Conant in the latest edition of Work Design magazine. (Just click on the article to read it for yourself.) It’s on the importance of telling your brand story through your work site. …

TIPS ON BRAND STRENGTHENING

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Here at Crux we don’t like to call re-branding re-branding. Instead we prefer to call it a brand strengthening. We help companies improve and enhance their brands. It is our job to point out what is working and what isn’t doing so well for your brand and provide solutions as to how to fix the issue(s). Its pretty obvious what …

WHAT IS ENVIRONMENTAL GRAPHIC DESIGN?

Michele Allen Water Cooler 4 Comments

Have you ever heard of environmental graphic design? Chances are if you have visited a museum or a retail store that has awesome larger than life graphics, then you have stumbled upon this multidisciplinary profession. Contrary to the name, environmental graphic design does not involve using mother nature (or nature’s environment) to design. However, it is a design profession that …