HOW TO MAKE YOUR TRADE SHOW EXHIBIT A SMASH HIT!

Wendy Lalli Water Cooler 2 Comments

Long ago, in the days when there were Don Drapers and Peggy Olsons still on Madison Avenue, there was a discount clothing store called Syms whose tagline was, “An educated consumer is our best customer.” It was, and is, one of my all-time favorite branding statements. It flattered the customer (always a good thing to do in my view) by ...

PLANNING AN EXHIBIT OR EVENT? Here’s how to use pre-show mailers to boost attendance and ROI

Water Cooler 0 Comments

I’ve designed more pre-show mailers and post-show mailings over the years than I can possibly count. And I know that the return on these mailings is well worth the cost as long as they are strategic, support the company’s brand and have a message that’s meaningful to the audience. To start with, your mailer should do three things: • Get …