SIX THINGS A NON-PROFIT CAUSE CAMPAIGN MUST HAVE

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By Jessica Cruz Although a non-profit’s main objective is to support a particular cause, it still must raise awareness of that cause to support it effectively.  Thus, non-profit brands face the same challenges as those encountered by any for-profit organization marketing products and services. They too, must compete with hundreds of other advertisers to gain attention and raise awareness of …

FOUR STEPS TO DEVELOPING A 360-DEGREE MARKETING STRATEGY

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  The world is in a state of constant reinvention that all too often can seem as intimidating as it is exciting. For many business owners – catching up with marketing trends, let alone trying to get ahead of them can seem a daunting task. However, the fact is, to stay competitive today every business must have a 360-degree marketing …

TARGETING THE ELUSIVE MILLENNIAL: INSIGHTS FROM AN INSIDER

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By Karl Langhans As a fellow Millennial, I’ve heard those from other generations express much frustration in regard to reaching my labeled demographic. We seem to be the most misunderstood and generalized generation to date. Greedy, impatient, wasteful, lazy. We’ve all heard such adjectives used to describe the Millennial. And with constant reiteration from the mainstream media, it’s easy to …

EVERYTHING OLD IS NEW AGAIN – ESPECIALLY IN MARKETING

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  Hope you had the chance to see our Facebook posting on Wednesday, July 9 with a link to a blog by John Hall – “Content marketing is a long-term commitment, not a campaign.” (If not, just click.) Hall makes the point that Web content, blogs, and of course, social media postings should be about relationship building – not selling something. We’re …

WHAT IS ALL THIS “PINNING” ABOUT?

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Have you heard of the newest social media outlet that is taking the Internet by storm? If you haven’t then I suggest you start getting acquainted with the following terminology; a pin, pinboard, pinning, repin, pin it button, pinner and of course, Pinterest. Pinterest is quickly rising to the top for social media outlets and is helping businesses, both big …

WHAT SOCIAL MEDIA CAN DO FOR YOU!

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If you own a computer, watch television, or pay attention to the media at all, then you have heard the popular phrases, “friend me” and “tweets.” By now, Facebook, Twitter, YouTube, LinkedIn, Google+ and even Groupon are common terms in our everyday language. These social network sites can provide the latest up to date news on anyone’s personal life, but …