FOUR STEPS TO DEVELOPING A 360-DEGREE MARKETING STRATEGY

Wendy Lalli Water Cooler 0 Comments

  The world is in a state of constant reinvention that all too often can seem as intimidating as it is exciting. For many business owners – catching up with marketing trends, let alone trying to get ahead of them can seem a daunting task. However, the fact is, to stay competitive today every business must have a 360-degree marketing …

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HOW TO SAVE MONEY WITH YOUR CREATIVE AND MARKETING AGENCY

Michele Allen Water Cooler 0 Comments

We appreciate and enjoy working with all of our clients. But sometimes if a client hasn’t worked with a marketing agency before, or isn’t aware of just how much marketing communications has changed in the last ten years, they may miss getting the most benefit they can from working with us. Here are a few tips that we hope will …

PLANNING AN EXHIBIT OR EVENT? Here’s how to use pre-show mailers to boost attendance and ROI

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I’ve designed more pre-show mailers and post-show mailings over the years than I can possibly count. And I know that the return on these mailings is well worth the cost as long as they are strategic, support the company’s brand and have a message that’s meaningful to the audience. To start with, your mailer should do three things: • Get …

A GREAT READ ON HOW THE WORLD EXPERIENCES YOUR BRAND

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Sometimes you come across a great article that you just want to share. That’s what happened to us when we read, “Embodying Brand in the Workplace” by Peter Conant in the latest edition of Work Design magazine. (Just click on the article to read it for yourself.) It’s on the importance of telling your brand story through your work site. …

WHAT MAKES A GOOD FONT?

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With so many fonts out in the world ranging from scripts to grunge, it can be almost impossible to choose a “good” font if you don’t have design experience. So that is the question of the day, what makes a good font? 1. Legibility Is the font legible is by far one of the biggest concerns anyone should have when …

WHAT IS ENVIRONMENTAL GRAPHIC DESIGN?

Michele Allen Water Cooler 4 Comments

Have you ever heard of environmental graphic design? Chances are if you have visited a museum or a retail store that has awesome larger than life graphics, then you have stumbled upon this multidisciplinary profession. Contrary to the name, environmental graphic design does not involve using mother nature (or nature’s environment) to design. However, it is a design profession that …

CRUX CREATIVE AND EXHIBITRECRUITER TEAM UP TO WIN AMERICAN GRAPHIC DESIGN AWARD

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[img align=”center”]http://4e4.7d0.mwp.accessdomain.com/wp-content/uploads/2011/10/enn.png[/img] 9/26/2007 – Crux Creative, LLC is proud to have been selected as a winner of the 2007 American Graphic Design Award for the web design of the exhibit industries leading recruitment firm ExhibitRecruiter. The website, www.ExhibitRecruiter.com, was selected from over 10,000 entries nationwide and winners will be published in the December 2007 GDUSA Design Annual. The American Graphic …