HOW TO MAKE YOUR TRADE SHOW EXHIBIT A SMASH HIT!

Wendy Lalli Water Cooler 2 Comments

Long ago, in the days when there were Don Drapers and Peggy Olsons still on Madison Avenue, there was a discount clothing store called Syms whose tagline was, “An educated consumer is our best customer.” It was, and is, one of my all-time favorite branding statements. It flattered the customer (always a good thing to do in my view) by ...