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Six Things a Non-Profit Cause Campaign MUST Have

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  Although a non-profit’s main objective is to support a particular cause, it still must raise the campaign awareness of that cause to support it effectively.  Thus, non-profit brands face the same challenges as those encountered by any for-profit organization marketing products and services. They too must compete with hundreds of other advertisers to gain attention and raise awareness of …

AdminSix Things a Non-Profit Cause Campaign MUST Have