SIX THINGS A NON-PROFIT CAUSE CAMPAIGN MUST HAVE

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By Jessica Cruz Although a non-profit’s main objective is to support a particular cause, it still must raise awareness of that cause to support it effectively.  Thus, non-profit brands face the same challenges as those encountered by any for-profit organization marketing products and services. They too, must compete with hundreds of other advertisers to gain attention and raise awareness of …

WORK YOUR NETWORK FOR THE HOLIDAYS!

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Network this holiday! The holidays are the perfect time to network for several reasons. First, people are more open to socializing with professional colleagues at all levels during this time of year. Second, on just about any given week from Thanksgiving to New Year’s, someone is throwing a party – including professional associations, clubs, vendors and, of course, most employers. …

WHAT SOCIAL MEDIA CAN DO FOR YOU!

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If you own a computer, watch television, or pay attention to the media at all, then you have heard the popular phrases, “friend me” and “tweets.” By now, Facebook, Twitter, YouTube, LinkedIn, Google+ and even Groupon are common terms in our everyday language. These social network sites can provide the latest up to date news on anyone’s personal life, but …