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5 WAYS A MARKETING AGENCY CAN HELP YOU

Wendy Lalli Water Cooler 4 Comments

Recently someone contacted us about our services and when we asked how he was currently marketing his business, he said, “I’m not. But I get customers from word of mouth.” Well, like the saying goes, “the best advertising is word of mouth,” but clearly, this fellow wanted something more or he wouldn’t have contacted a marketing agency. As it turned out, he wasn’t quite …

Wendy Lalli5 WAYS A MARKETING AGENCY CAN HELP YOU

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PRESENT YOUR BRAND TO YOUR TARGET MARKET. EXHIBIT AT AN EXPO!

Michele Allen Water Cooler 2 Comments

As you may or may not know, Crux began by designing well-branded tradeshow exhibits and museums and corporate environments. So we’re firm believers in the value and importance of exhibiting in appropriate trade shows and local expos when you’re developing a brand. Unfortunately, many business owners neglect taking advantage of this valuable venue because they don’t understand just how high …

Michele AllenPRESENT YOUR BRAND TO YOUR TARGET MARKET. EXHIBIT AT AN EXPO!

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PLANNING AN EXHIBIT OR EVENT? Here’s how to use pre-show mailers to boost attendance and ROI

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I’ve designed more pre-show mailers and post-show mailings over the years than I can possibly count. And I know that the return on these mailings is well worth the cost as long as they are strategic, support the company’s brand and have a message that’s meaningful to the audience. To start with, your mailer should do three things: • Get …

PLANNING AN EXHIBIT OR EVENT? Here’s how to use pre-show mailers to boost attendance and ROI