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Four Steps to Developing a 360-Degree Marketing Strategy

Wendy Lalli Water Cooler Leave a Comment

  The world is in a state of constant reinvention that all too often can seem as intimidating as it is exciting. For many business owners – catching up with marketing trends, let alone trying to get ahead of them can seem a daunting task. However, the fact is, to stay competitive today every business must have a 360-degree marketing …

Wendy LalliFour Steps to Developing a 360-Degree Marketing Strategy
Quality Copy Content Main

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SIX TIPS ON HOW TO CREATE QUALITY COPY CONTENT

Wendy Lalli Water Cooler Leave a Comment

It’s the latest buzzword – “quality copy content.”  It starts with the copy on your website – company description, leadership bios, product descriptions and your corporate blog.  It also includes the white papers you publish and the social media postings on your company pages. Plus, any other information you share online about what you do and how do it including videos, …

Wendy LalliSIX TIPS ON HOW TO CREATE QUALITY COPY CONTENT
Templates Aflac Duck

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TEMPLATES: THE PROS AND CONS

Wendy Lalli Water Cooler Leave a Comment

Full disclosure. We offer clients creative templates as an option to our marketing services. That is, we’ll give any client who wishes it, a template for social media postings on LinkedIn, Facebook, Twitter and Google Plus, a blog template for their website and other templates for such communication formats as newsletters, email blasts and more. We’ll design the format, suggest …

Wendy LalliTEMPLATES: THE PROS AND CONS

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5 REASONS YOUR BUSINESS NEEDS A BLOG NOW!

Wendy Lalli Water Cooler Leave a Comment

As you no doubt already realize, Crux Creative prides itself on being on the cutting edge of marketing communications – particularly in the digital arena. Unfortunately, some clients seem reluctant to practice the best way to raise the SEO on their sites – blogging. In some cases, clients feel their writing skills aren’t up to task. In others, they aren’t …

Wendy Lalli5 REASONS YOUR BUSINESS NEEDS A BLOG NOW!
wordpress updates and security

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WORDPRESS UPDATES –
IS YOUR WEBSITE SECURE?

Michele Allen Water Cooler Leave a Comment

Over the past few months we have seen a noticeable increase in customers websites getting hacked. Most often this can be attributed to not keeping the site up to date and weak user passwords. It is absolutely essential to keep your website updated; you should never go more than three months without updating.  Combined with a trusted WordPress hosting environment, this …

Michele AllenWORDPRESS UPDATES –
IS YOUR WEBSITE SECURE?
Mobile-Friendly SEO Process

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BOOST SEO WITH A MOBILE-FRIENDLY WEBSITE

Michele Allen Water Cooler Leave a Comment

Having a responsive or mobile-friendly website has just recently become more important than ever. Google has officially announced that starting April 21 they will be including the mobile-friendliness as a ranking signal. We have been saying for a while now that a responsive website is crucial to a positive user experience and ensuring a user does not “bounce” due to …

Michele AllenBOOST SEO WITH A MOBILE-FRIENDLY WEBSITE

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INCREASE SEO & WEBSITE TRAFFIC

Wendy Lalli Water Cooler Leave a Comment

Now that your site is up and running – here’s how to increase SEO. Sometimes we get the feeling that some business owners may have watched “Field of Dreams” one too many times. They seem convinced that once their web site is up and running, potential online customers will automatically flock to it and be riveted by its content. Alas! …

Wendy LalliINCREASE SEO & WEBSITE TRAFFIC

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BLOGS AND BREWS

Michele Allen Water Cooler Leave a Comment

I gave myself homework. 
Nope, I’m not in school. I am learning, though. I’m writing… blogging, if you will.
 After five years working for a commercial printer, I took a new career path as Director of Sales and Marketing at Crux Creative – A Design Agency.
 One of our many services is designing and building websites. In my presentations to …

Michele AllenBLOGS AND BREWS

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WHEN TO UPGRADE YOUR WEBSITE

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Nowadays a business is often validated by their website. It is that first handshake from you to your potential customer. Visual credibility should be one of your top goals and in return, your site will leave a positive impression that will encourage visitors to become customers and further seek your services. When trying to decide on whether or not to upgrade …

WHEN TO UPGRADE YOUR WEBSITE

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FULL SERVICE AGENCY REVEALS INTENSE STUDY: “BRAVERY REQUIRED” FOR SUCCESS; LAUNCHES NEW WEBSITE

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Lake Geneva, Wisconsin (PRWEB) January 06, 2012 Results from Crux Creative’s year-long intensive study of successful creative material reveals the need for intensified philosophy, and other key principles the firm incorporates into their new website, CruxCreative.com, and their client’s designs. The five-person, 1,000 square ft. design firm of Lake Geneva, Wisconsin, does anything but “small” work. In a year-long intensive …

FULL SERVICE AGENCY REVEALS INTENSE STUDY: “BRAVERY REQUIRED” FOR SUCCESS; LAUNCHES NEW WEBSITE

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HOW TO TURN A TURKEY INTO A GREAT WEBSITE?

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Is your website a Turkey? Crux wants to only create web sites that give a “WOW” factor. Some may ask why? Sit back and relax and I’ll try to explain. The average user when web browsing (not searching on google for a exact web name) will only spend less then ” 5 ”  seconds on a site before they move on, …

HOW TO TURN A TURKEY INTO A GREAT WEBSITE?