SIX THINGS A NON-PROFIT CAUSE CAMPAIGN MUST HAVE

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By Jessica Cruz Although a non-profit’s main objective is to support a particular cause, it still must raise awareness of that cause to support it effectively.  Thus, non-profit brands face the same challenges as those encountered by any for-profit organization marketing products and services. They too, must compete with hundreds of other advertisers to gain attention and raise awareness of …

FOUR STEPS TO DEVELOPING A 360-DEGREE MARKETING STRATEGY

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  The world is in a state of constant reinvention that all too often can seem as intimidating as it is exciting. For many business owners – catching up with marketing trends, let alone trying to get ahead of them can seem a daunting task. However, the fact is, to stay competitive today every business must have a 360-degree marketing …

STEP ASIDE MILLENNIALS; IT’S TIME TO TARGET THE FORGOTTEN BABY BOOMERS

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By Nicole Beatrice Gorelik Many companies seem to market primarily to millennials since, according to one Accenture study, this group spends about $600 billion annually. Companies like Coke, with its “Share a Coke” campaign, Uber, with its convenient app, and Toms, with its “trendy cause,” are just three examples of products that have clearly made marketing to millennials their focus. …

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TEMPLATES: THE PROS AND CONS

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Full disclosure. We offer clients creative templates as an option to our marketing services. That is, we’ll give any client who wishes it, a template for social media postings on LinkedIn, Facebook, Twitter and Google Plus, a blog template for their website and other templates for such communication formats as newsletters, email blasts and more. We’ll design the format, suggest …

EVERYTHING OLD IS NEW AGAIN – ESPECIALLY IN MARKETING

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  Hope you had the chance to see our Facebook posting on Wednesday, July 9 with a link to a blog by John Hall – “Content marketing is a long-term commitment, not a campaign.” (If not, just click.) Hall makes the point that Web content, blogs, and of course, social media postings should be about relationship building – not selling something. We’re …

TIPS ON BRAND STRENGTHENING

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Here at Crux we don’t like to call re-branding re-branding. Instead we prefer to call it a brand strengthening. We help companies improve and enhance their brands. It is our job to point out what is working and what isn’t doing so well for your brand and provide solutions as to how to fix the issue(s). Its pretty obvious what …

BLOGS AND BREWS

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I gave myself homework. 
Nope, I’m not in school. I am learning, though. I’m writing… blogging, if you will.
 After five years working for a commercial printer, I took a new career path as Director of Sales and Marketing at Crux Creative – A Design Agency.
 One of our many services is designing and building websites. In my presentations to …

WHAT IS ALL THIS “PINNING” ABOUT?

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Have you heard of the newest social media outlet that is taking the Internet by storm? If you haven’t then I suggest you start getting acquainted with the following terminology; a pin, pinboard, pinning, repin, pin it button, pinner and of course, Pinterest. Pinterest is quickly rising to the top for social media outlets and is helping businesses, both big …

WHAT SOCIAL MEDIA CAN DO FOR YOU!

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If you own a computer, watch television, or pay attention to the media at all, then you have heard the popular phrases, “friend me” and “tweets.” By now, Facebook, Twitter, YouTube, LinkedIn, Google+ and even Groupon are common terms in our everyday language. These social network sites can provide the latest up to date news on anyone’s personal life, but …