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HOW-TO MAKE WEBSITE TEXT AND VIDEO LEAD TO SALES

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There are all sorts of elements that go into making a website great. Informative text, eye-catching images and compelling video. As the founder of a Milwaukee video production company, no surprise, that last one speaks to me. The thing that might come as a shock is that I’m not all about video. I believe in the written word. I believe …

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THOSE WHO TELL THE STORIES RULE THE WORLD

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Shane Snow, technology journalist and CCO of the brand marketing company, Contently, was the guest speaker at a TEDx event this year at Columbia College and this video of his talk on the value of storytelling is well worth seeing. Snow makes the point that storytellers are not only well-liked and admired in every culture, but are often regarded as …

THOSE WHO TELL THE STORIES RULE THE WORLD