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Six Things a Non-Profit Cause Campaign MUST Have

Admin Water Cooler Leave a Comment

  Although a non-profit’s main objective is to support a particular cause, it still must raise the campaign awareness of that cause to support it effectively.  Thus, non-profit brands face the same challenges as those encountered by any for-profit organization marketing products and services. They too must compete with hundreds of other advertisers to gain attention and raise awareness of …

AdminSix Things a Non-Profit Cause Campaign MUST Have

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HIP, HIP, HOORAY FOR (SOME) TV COMMERCIALS

Wendy Lalli Water Cooler Leave a Comment

Last week I wrote a blog critical of a commercial whose script ran counter to its brand. This week, in the interest of giving equal time to the positive power of TV spots, I’d like to show you a commercial that I LOVE! It’s a 30-second spot for Kia automobiles and it made me want to applaud. Out loud. This …

Wendy LalliHIP, HIP, HOORAY FOR (SOME) TV COMMERCIALS