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Six Things a Non-Profit Cause Campaign MUST Have

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  Although a non-profit’s main objective is to support a particular cause, it still must raise the campaign awareness of that cause to support it effectively.  Thus, non-profit brands face the same challenges as those encountered by any for-profit organization marketing products and services. They too must compete with hundreds of other advertisers to gain attention and raise awareness of …

AdminSix Things a Non-Profit Cause Campaign MUST Have

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Four Steps to Developing a 360-Degree Marketing Strategy

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  The world is in a state of constant reinvention that all too often can seem as intimidating as it is exciting. For many business owners – catching up with marketing trends, let alone trying to get ahead of them can seem a daunting task. However, the fact is, to stay competitive today every business must have a 360-degree marketing …

Wendy LalliFour Steps to Developing a 360-Degree Marketing Strategy

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TARGETING THE ELUSIVE MILLENNIAL: INSIGHTS FROM AN INSIDER

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By Karl Langhans As a fellow Millennial, I’ve heard those from other generations express much frustration in regard to reaching my labeled demographic. We seem to be the most misunderstood and generalized generation to date. Greedy, impatient, wasteful, lazy. We’ve all heard such adjectives used to describe the Millennial. And with constant reiteration from the mainstream media, it’s easy to …

AdminTARGETING THE ELUSIVE MILLENNIAL: INSIGHTS FROM AN INSIDER

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WHAT IS ALL THIS “PINNING” ABOUT?

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Have you heard of the newest social media outlet that is taking the Internet by storm? If you haven’t then I suggest you start getting acquainted with the following terminology; a pin, pinboard, pinning, repin, pin it button, pinner and of course, Pinterest. Pinterest is quickly rising to the top for social media outlets and is helping businesses, both big …

WHAT IS ALL THIS “PINNING” ABOUT?

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WHAT SOCIAL MEDIA CAN DO FOR YOU!

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If you own a computer, watch television, or pay attention to the media at all, then you have heard the popular phrases, “friend me” and “tweets.” By now, Facebook, Twitter, YouTube, LinkedIn, Google+ and even Groupon are common terms in our everyday language. These social network sites can provide the latest up to date news on anyone’s personal life, but …

WHAT SOCIAL MEDIA CAN DO FOR YOU!