SIX THINGS A NON-PROFIT CAUSE CAMPAIGN MUST HAVE

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By Jessica Cruz Although a non-profit’s main objective is to support a particular cause, it still must raise awareness of that cause to support it effectively.  Thus, non-profit brands face the same challenges as those encountered by any for-profit organization marketing products and services. They too, must compete with hundreds of other advertisers to gain attention and raise awareness of …

FOUR STEPS TO DEVELOPING A 360-DEGREE MARKETING STRATEGY

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  The world is in a state of constant reinvention that all too often can seem as intimidating as it is exciting. For many business owners – catching up with marketing trends, let alone trying to get ahead of them can seem a daunting task. However, the fact is, to stay competitive today every business must have a 360-degree marketing …

HOW-TO MAKE WEBSITE TEXT AND VIDEO LEAD TO SALES

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There are all sorts of elements that go into making a website great. Informative text, eye-catching images and compelling video. As the founder of a Milwaukee video production company, no surprise, that last one speaks to me. The thing that might come as a shock is that I’m not all about video. I believe in the written word. I believe …

What would you do if you weren't afraid?

WHO MOVED MY CHEESE, A FABLE ABOUT CHANGE

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Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life,  by Spencer Johnson, was first published in 1998. It addressed the universal challenge of coping with change and the sense of insecurity that this creates. Of course, fear of the unknown has been felt by every generation and probably every species since ...
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THOSE WHO TELL THE STORIES RULE THE WORLD

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Shane Snow, technology journalist and CCO of the brand marketing company, Contently, was the guest speaker at a TEDx event this year at Columbia College and this video of his talk on the value of storytelling is well worth seeing. Snow makes the point that storytellers are not only well-liked and admired in every culture, but are often regarded as …

CRUX CREATIVE BUILDS LOCALIZATION GIANT, WELOCALIZE, A NEW WEBSITE

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Crux Creative designed a fully branded, new website for welocalize, an international translation company headquartered in Frederick, Maryland. The twenty-plus page website features full screen imagery and sliders, contact forms, videos, blogs and job postings all in six different languages. The welocalize website is in English, French, Dutch, Spanish, Chinese and Japanese and is entirely mobile friendly. The site also …

WHEN TO UPGRADE YOUR WEBSITE

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Nowadays a business is often validated by their website. It is that first handshake from you to your potential customer. Visual credibility should be one of your top goals and in return, your site will leave a positive impression that will encourage visitors to become customers and further seek your services. When trying to decide on whether or not to upgrade …

THE POWER OF BRANDING

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Before we get too far into this post, let me first clarify that no animals were hurt in the making of this blog post. This is because branding is not talking about sticking a hot piece of iron on an animal. According to Entrepreneur.com, branding is defined as “The marketing practice of creating a name, symbol or design that identifies …

WHAT IS ALL THIS “PINNING” ABOUT?

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Have you heard of the newest social media outlet that is taking the Internet by storm? If you haven’t then I suggest you start getting acquainted with the following terminology; a pin, pinboard, pinning, repin, pin it button, pinner and of course, Pinterest. Pinterest is quickly rising to the top for social media outlets and is helping businesses, both big …

FULL SERVICE AGENCY REVEALS INTENSE STUDY: “BRAVERY REQUIRED” FOR SUCCESS; LAUNCHES NEW WEBSITE

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Lake Geneva, Wisconsin (PRWEB) January 06, 2012 Results from Crux Creative’s year-long intensive study of successful creative material reveals the need for intensified philosophy, and other key principles the firm incorporates into their new website, CruxCreative.com, and their client’s designs. The five-person, 1,000 square ft. design firm of Lake Geneva, Wisconsin, does anything but “small” work. In a year-long intensive …

HOW TO TURN A TURKEY INTO A GREAT WEBSITE?

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Is your website a Turkey? Crux wants to only create web sites that give a “WOW” factor. Some may ask why? Sit back and relax and I’ll try to explain. The average user when web browsing (not searching on google for a exact web name) will only spend less then ” 5 ”  seconds on a site before they move on, …