Mobile-Friendly SEO Process

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BOOST SEO WITH A MOBILE-FRIENDLY WEBSITE

Michele Allen Water Cooler Leave a Comment

Having a responsive or mobile-friendly website has just recently become more important than ever. Google has officially announced that starting April 21 they will be including the mobile-friendliness as a ranking signal. We have been saying for a while now that a responsive website is crucial to a positive user experience and ensuring a user does not “bounce” due to …

Michele AllenBOOST SEO WITH A MOBILE-FRIENDLY WEBSITE

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INCREASE SEO & WEBSITE TRAFFIC

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Now that your site is up and running – here’s how to increase SEO. Sometimes we get the feeling that some business owners may have watched “Field of Dreams” one too many times. They seem convinced that once their web site is up and running, potential online customers will automatically flock to it and be riveted by its content. Alas! …

Wendy LalliINCREASE SEO & WEBSITE TRAFFIC

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HOW TO MAKE YOUR TRADE SHOW EXHIBIT A SMASH HIT!

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Long ago, in the days when there were Don Drapers and Peggy Olsons still on Madison Avenue, there was a discount clothing store called Syms whose tagline was, “An educated consumer is our best customer.” It was, and is, one of my all-time favorite branding statements. It flattered the customer (always a good thing to do in my view) by ...
Wendy LalliHOW TO MAKE YOUR TRADE SHOW EXHIBIT A SMASH HIT!

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PRESENT YOUR BRAND TO YOUR TARGET MARKET. EXHIBIT AT AN EXPO!

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As you may or may not know, Crux began by designing well-branded tradeshow exhibits and museums and corporate environments. So we’re firm believers in the value and importance of exhibiting in appropriate trade shows and local expos when you’re developing a brand. Unfortunately, many business owners neglect taking advantage of this valuable venue because they don’t understand just how high …

Michele AllenPRESENT YOUR BRAND TO YOUR TARGET MARKET. EXHIBIT AT AN EXPO!

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WRITING AN EFFECTIVE CORPORATE BLOG

Michele Allen Water Cooler

Corporate blogs are a wonderful, cost-effective way to educate your current customers, attract new ones and raise your company profile online. Here are some points to remember as you establish or perhaps, revamp, a blog for your company: A corporate blog should help your customers, not advertise your products. The primary purpose of a blog is to provide objective, useful …

Michele AllenWRITING AN EFFECTIVE CORPORATE BLOG

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CRUX CREATIVE DOES THE KENOSHA BUSINESS EXPO

Michele Allen Water Cooler

On Wednesday, November 19th we had the pleasure of participating in a Business Expo sponsored by the Kenosha Chamber of Commerce. It was held at Gateway Technical College from 4 PM to 7 PM, included dozens of vendors and was visited by approximately 400 visitors. It was our first Expo as Chamber members and we thought we’d share some of …

Michele AllenCRUX CREATIVE DOES THE KENOSHA BUSINESS EXPO

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HAS RUDENESS BECOME THE NEW NORMAL?

Wendy Lalli Water Cooler

Recently I’ve had the same conversation with different friends about the rude treatment they’ve received from potential clients, recruiters and even networking contacts. Even though the circumstances of their interactions were very different, the result was the same – they were treated with rudeness for no reason. Here’s an example. My friend Dick is an outstanding art director and marketing …

Wendy LalliHAS RUDENESS BECOME THE NEW NORMAL?
What would you do if you weren't afraid?

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WHO MOVED MY CHEESE, A FABLE ABOUT CHANGE

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Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life,  by Spencer Johnson, was first published in 1998. It addressed the universal challenge of coping with change and the sense of insecurity that this creates. Of course, fear of the unknown has been felt by every generation and probably every species since ...
Wendy LalliWHO MOVED MY CHEESE, A FABLE ABOUT CHANGE

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WANT TO GET MORE VALUE FROM YOUR CHAMBER OF COMMERCE MEMBERSHIP? Work

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Every year business people all across America join the Chamber of Commerce full of expectations that investing in memberships will produce profitable connections.  This has certainly been the case for Crux Creative and many of the professionals we’ve worked with.  Yet sometimes the expectations of new Chamber of Commerce members are not only unrealistic but ignore the basic tenants of …

WANT TO GET MORE VALUE FROM YOUR CHAMBER OF COMMERCE MEMBERSHIP? Work

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IMPROVE CUSTOMER EXPERIENCE WITH YOUR BRAND: Follow the Golden Rule.

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The philosophy of “do unto others as you would have them do unto you” is the ideal standard of behavior for almost every culture and religion. But I think there is another reason for calling it “The Golden Rule.” Assuring a positive customer experience by treating people fairly and with respect is also a core tenant of all successful businesses. ...
IMPROVE CUSTOMER EXPERIENCE WITH YOUR BRAND: Follow the Golden Rule.
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THOSE WHO TELL THE STORIES RULE THE WORLD

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Shane Snow, technology journalist and CCO of the brand marketing company, Contently, was the guest speaker at a TEDx event this year at Columbia College and this video of his talk on the value of storytelling is well worth seeing. Snow makes the point that storytellers are not only well-liked and admired in every culture, but are often regarded as …

THOSE WHO TELL THE STORIES RULE THE WORLD

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HOW TO INCREASE YOUR WEBSITE TRAFFIC

Michele Allen Water Cooler Leave a Comment

We recently found a very helpful online article that should be of interest to every business – “13 Ethical Ways to Increase Your Site’s Search Traffic.” Author Scott Gerber interviewed a baker’s dozen of highly successful digital entrepreneurs on this subject and the result inspired the following observations of our own: Content isn’t just copy. As you’re probably aware, copy content is …

Michele AllenHOW TO INCREASE YOUR WEBSITE TRAFFIC

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HOW TO GET MORE VALUE OUT OF YOUR AD AGENCY

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We’ve always been innovative and a step ahead of the crowd, – bucking trends, zigging while others zagged – and now we’re doing it once again by offering our customers valuable services for FREE! That’s right! While airlines are charging extra for the food, drinks and luggage they used to provide for free and doctors are tacking monthly concierge fees …

HOW TO GET MORE VALUE OUT OF YOUR AD AGENCY

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PLANNING AN EXHIBIT OR EVENT? Here’s how to use pre-show mailers to boost attendance and ROI

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I’ve designed more pre-show mailers and post-show mailings over the years than I can possibly count. And I know that the return on these mailings is well worth the cost as long as they are strategic, support the company’s brand and have a message that’s meaningful to the audience. To start with, your mailer should do three things: • Get …

PLANNING AN EXHIBIT OR EVENT? Here’s how to use pre-show mailers to boost attendance and ROI

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WHY SHOULD BUSINESS OWNERS NETWORK?

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For many people the word “networking” conjures up visions of large meeting halls full of strangers passing out and collecting business cards.  Worse, it seems like half of these people are out of work and desperately looking for their next job, while the other half are trying to sell something. If you own or manage a company why on earth should such …

WHY SHOULD BUSINESS OWNERS NETWORK?

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WHAT’S SO SPECIAL ABOUT MILLENNIALS?

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Today, the millennial generation – those between 19 and 36 years old – compose 25% of the population and number three million more than the baby boomers. They are, of course, a heterogeneous group but have certain commonalities that make communicating with them a whole new ball game for many marketers. “The selfie generation isn’t selfish.” First, contrary to what …

WHAT’S SO SPECIAL ABOUT MILLENNIALS?

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EVERYTHING OLD IS NEW AGAIN – ESPECIALLY IN MARKETING

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  Hope you had the chance to see our Facebook posting on Wednesday, July 9 with a link to a blog by John Hall – “Content marketing is a long-term commitment, not a campaign.” (If not, just click.) Hall makes the point that Web content, blogs, and of course, social media postings should be about relationship building – not selling something. We’re …

EVERYTHING OLD IS NEW AGAIN – ESPECIALLY IN MARKETING

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WHAT’S THE VALUE OF CREATIVE ADVERTISING?

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What’s the Value of Creative Advertising? If you’re a fan of “Madmen” then you know just how big a pain in the butt Don Draper can be. Yet, despite all his character flaws, he is valued, if not respected, by most of the people in his industry (at least in the show). You see, Don is a “creative” copywriter. He …

WHAT’S THE VALUE OF CREATIVE ADVERTISING?