Share this Post

THE DESIGNER’S HOLY TRIANGLE – FAST, CHEAP or GOOD.

Water Cooler Leave a Comment

If you’ve had any experience in marketing you’ve probably heard this bit of professional wisdom (sometimes called The Designer’s Holy Triangle): Marketing communications can be two of three things: fast, cheap or good – but NEVER all three. I beg to differ. I think a creative team that is committed to quality and working for a client brave enough to …

THE DESIGNER’S HOLY TRIANGLE – FAST, CHEAP or GOOD.

Share this Post

YOUR BRAND. IT’S MORE THAN JUST A LOGO.

Water Cooler Leave a Comment

To many people (even those in marketing who should know better) a “brand” is a “logo” or icon that visually represents a company, association or organization. Sometimes this logo is enhanced by a one-line description of the company or its product called a “tagline.” But a brand – your brand – is much, much more than that. It’s what distinguishes …

YOUR BRAND. IT’S MORE THAN JUST A LOGO.

Share this Post

A GREAT READ ON HOW THE WORLD EXPERIENCES YOUR BRAND

Water Cooler Leave a Comment

Sometimes you come across a great article that you just want to share. That’s what happened to us when we read, “Embodying Brand in the Workplace” by Peter Conant in the latest edition of Work Design magazine. (Just click on the article to read it for yourself.) It’s on the importance of telling your brand story through your work site. …

A GREAT READ ON HOW THE WORLD EXPERIENCES YOUR BRAND

Share this Post

CRUX CREATIVE BUILDS LOCALIZATION GIANT, WELOCALIZE, A NEW WEBSITE

Water Cooler Leave a Comment

Crux Creative designed a fully branded, new website for welocalize, an international translation company headquartered in Frederick, Maryland. The twenty-plus page website features full screen imagery and sliders, contact forms, videos, blogs and job postings all in six different languages. The welocalize website is in English, French, Dutch, Spanish, Chinese and Japanese and is entirely mobile friendly. The site also …

CRUX CREATIVE BUILDS LOCALIZATION GIANT, WELOCALIZE, A NEW WEBSITE

Share this Post

LEAVE YOUR COMFORT ZONE PART TWO

Water Cooler Leave a Comment

It has been three months since I wrote about leaving your comfort zone. Getting out there and taking that first step that always leads to the next step and the next step and in the end that it will be okay and completely worth it. Well… I was right. My half-marathon went very well. We finished in a decent time …

LEAVE YOUR COMFORT ZONE PART TWO

Share this Post

PROTECTING YOUR BRAND

Water Cooler Leave a Comment

“How Visible are you?” I usually take Hwy 50 into Lake Geneva but lately, due to construction, I have been taking the interstate to work. Aside from less traffic it offers a different view of Walworth County. During my drive I get to see the beautiful countryside and what it has to offer… including billboards. One billboard in particular stands …

PROTECTING YOUR BRAND

Share this Post

TIPS ON BRAND STRENGTHENING

Water Cooler Leave a Comment

Here at Crux we don’t like to call re-branding re-branding. Instead we prefer to call it a brand strengthening. We help companies improve and enhance their brands. It is our job to point out what is working and what isn’t doing so well for your brand and provide solutions as to how to fix the issue(s). Its pretty obvious what …

TIPS ON BRAND STRENGTHENING

Share this Post

LEAVE YOUR COMFORT ZONE

Water Cooler Leave a Comment

I often find myself thinking, “What did I get myself into?” The most recent occasion was telling my fiancé that I would run a half-marathon with her. Now, it must be known that I haven’t done any serious cardio since September when I completed a Century. The run is roughly 3 months away and I have totaled up about 4 …

LEAVE YOUR COMFORT ZONE

Share this Post

THE IMPORTANCE OF BACKING UP FILES

Water Cooler Leave a Comment

Here’s some advice that we all need to follow. This sort of thing happens all the time to unsuspecting people. Here is the advice: YOU NEED TO BACK UP YOUR FILES PROPERLY! There. We’ve all heard it. Here’s a good example with a sad outcome. My client contacted me with a request. She wanted to know if we had access …

THE IMPORTANCE OF BACKING UP FILES

Share this Post

BLOGS AND BREWS

Michele Allen Water Cooler Leave a Comment

I gave myself homework. 
Nope, I’m not in school. I am learning, though. I’m writing… blogging, if you will.
 After five years working for a commercial printer, I took a new career path as Director of Sales and Marketing at Crux Creative – A Design Agency.
 One of our many services is designing and building websites. In my presentations to …

Michele AllenBLOGS AND BREWS

Share this Post

WHEN TO UPGRADE YOUR WEBSITE

Water Cooler Leave a Comment

Nowadays a business is often validated by their website. It is that first handshake from you to your potential customer. Visual credibility should be one of your top goals and in return, your site will leave a positive impression that will encourage visitors to become customers and further seek your services. When trying to decide on whether or not to upgrade …

WHEN TO UPGRADE YOUR WEBSITE

Share this Post

STANDING OUT AT TRADESHOWS

Water Cooler Leave a Comment

Have you ever attended a tradeshow? Or participated in planning a tradeshow booth? If you answered yes, then you know how competitive each show is and how important it is to have your exhibit stand out. Tradeshows are popular amongst a variety of industries across the globe. This is a typical method for companies to find potential suppliers and to …

STANDING OUT AT TRADESHOWS

Share this Post

THE POWER OF BRANDING

Water Cooler Leave a Comment

Before we get too far into this post, let me first clarify that no animals were hurt in the making of this blog post. This is because branding is not talking about sticking a hot piece of iron on an animal. According to Entrepreneur.com, branding is defined as “The marketing practice of creating a name, symbol or design that identifies …

THE POWER OF BRANDING

Share this Post

WOW YOUR CLIENTS WITH A HIGH-ENERGY VIDEO!

Water Cooler Leave a Comment

If you have not watched the Crux Creative demo reel yet than you are surely missing, don’t worry we’ve included our video below! With all of the new advertising and communication avenues out there today it’s crucial to reach your audience in unique and lasting ways. One of the ways to do that is to create a demo reel or …

WOW YOUR CLIENTS WITH A HIGH-ENERGY VIDEO!

Share this Post

CRUX CREATIVE, LLC STATE CERTIFIED AS A WOMAN-OWNED BUSINESS ENTERPRISE

Water Cooler Leave a Comment

April 2, 2012 – Crux Creative, LLC has received certification as a Woman-Owned Business Enterprise (WBE) through the State of Wisconsin Department of Administration.  The designation is pursuant to the administrative rule requirement of Adm. 83 which provides validation that Crux Creative, LLC meets the requirements of being at least 51 percent woman-owned, controlled and managed. It qualifies Crux Creative, …

CRUX CREATIVE, LLC STATE CERTIFIED AS A WOMAN-OWNED BUSINESS ENTERPRISE

Share this Post

HOW WOULD YOU LIKE YOUR GRAPHIC DESIGN?

Water Cooler Leave a Comment

How would you like to order your graphic design (you can only pick 2 options); fast and cheap, fast and great, fast and free, cheap and great, cheap and free, cheap and fast, great and cheap, great and free, great and fast, free and fast, free and cheap, or free and great? Would you like a side of innovative design …

HOW WOULD YOU LIKE YOUR GRAPHIC DESIGN?

Share this Post

WHAT IS ALL THIS “PINNING” ABOUT?

Water Cooler Leave a Comment

Have you heard of the newest social media outlet that is taking the Internet by storm? If you haven’t then I suggest you start getting acquainted with the following terminology; a pin, pinboard, pinning, repin, pin it button, pinner and of course, Pinterest. Pinterest is quickly rising to the top for social media outlets and is helping businesses, both big …

WHAT IS ALL THIS “PINNING” ABOUT?
RGB-vs-CMYK

Share this Post

RGB VS CMYK: WHEN TO USE WHICH AND WHY

Michele Allen Water Cooler 43 Comments

As a designer, it is essential to know when to use RGB vs CMYK – CMYK: cyan, magenta, yellow, and black (In the printing press days when plates were being used the black plate was typically call the “key” plate because it carried the important key information relating to the artistic detail.), and  RGB: red, green, blue colors on projects. A …

Michele AllenRGB VS CMYK: WHEN TO USE WHICH AND WHY

Share this Post

WHAT SOCIAL MEDIA CAN DO FOR YOU!

Water Cooler Leave a Comment

If you own a computer, watch television, or pay attention to the media at all, then you have heard the popular phrases, “friend me” and “tweets.” By now, Facebook, Twitter, YouTube, LinkedIn, Google+ and even Groupon are common terms in our everyday language. These social network sites can provide the latest up to date news on anyone’s personal life, but …

WHAT SOCIAL MEDIA CAN DO FOR YOU!