10 Unexpected Ways A Logo Can Make Your Startup Better
One of the first things that people notice about a business or brand is its logo. As a startup owner, you need an icon or symbol that makes it easier for the target audience to identify your products or services. It’s important to have a brand identity design to create recognition and awareness of your business. With a professional company logo design, you can easily reach out to potential customers across print and digital mediums.
Before launching your startup, you should focus on getting a brand symbol that reflects the core values and sends out the right message. Here are some unexpected ways a logo can make your small business or startup better.
Create Awareness in the B2B Community
When you are starting out in any industry, you need to establish a name in the market and grab the attention of other businesses too. If you are a B2B company, this can help you gain more clients as well. In this day and age, people have a lot of choices or options so it’s important for your brand or business to make an impression instantly.
An attractive and relevant logo design can catch the eye of suppliers or manufacturers on print and digital platforms such as the website, social media networks, and billboards or flyers.
Builds Brand Loyalty
Think about some of the biggest brands in the world like Apple and McDonald’s. The companies have built a loyal customer base across the globe with effective branding. If you take the tech corporation for example, chances are that you can probably recognize the half-bitten apple anywhere. People connect with the symbol and associate it with high-quality and innovative products. Most Apple customers feel that they are a part of the brand.
The company’s logo has played a huge role in earning the loyalty of consumers. If your icon represents the brand closely and sends a meaningful message, you can also earn the trust of customers and establish credibility from the beginning. The logo tells people about what you have to offer and highlights the unique factor of your brand as well.
Can Be Used in Email Signatures
One of the most unexpected ways that your logo can make your startup better is through branding and marketing. There are many ecommerce platforms and businesses that reach out to potential customers via email lists. For startups, this can be a great way to create brand recognition as well. You can add the logo icon in email signatures so that more people can become familiar with the elements.
It is also a good idea to include the symbol in internal communication so you can maintain consistency with branding. Make sure that your logo is scalable and can be easily identified in email signatures.
Attract A Younger Demographic of Consumers
A well-designed logo can quickly grab the attention of a young audience in print and digital mediums. It can catch the eye of potential customers and encourage them to look for more information about the business. You can use it as a display pictures for your social media profiles on networks such as Instagram, Facebook, Twitter or LinkedIn. Most millennials today are actively using the platforms to keep up with their favorite brands or to look for new businesses as well
Companies are also targeting Gen Z consumers through TikTok. The logo or icon can be used on the profile to raise brand awareness.
Podcast Branding
This is an interesting way that your brand symbol can boost business growth. Podcasts are quickly becoming a popular way for businesses to market or advertise their products and services. You can reach out to collaborate with a podcast that has a large following and is relevant to your industry. With an impressive logo design on display, you can connect with a wider audience and increase awareness as well.
Sponsorship
Logos can help you engage your local community members and other businesses. You can sponsor an event such as a baseball game or a festival to promote your startup in your neighborhood. This is a good way to interact with local consumers directly and create brand recognition in a short time. The brand symbol can be on display on large banners or across merchandise as well.
Video Branding
Today, it is essential for businesses to market or promote their brand via video content. Create short or long videos to engage potential customers on social media networks or the website and incorporate your logo as well. This makes more people familiar with your brandmark and they can recognize it easily later too. A versatile logo can certainly make your startup better as it can appeal to a younger audience and promote your brand effectively.
Promote Social Cause
Most people are likely to buy from businesses that are socially aware and promote various causes as well. Having a logo makes it easier to convey your message to the audience and show your support for non-profit organizations. The brand symbol can be added to their website or featured on social media accounts on Instagram or Facebook as well.
Showcase Your Industry
The elements of the logo such as colors, fonts ,and imagery can showcase your industry and expertise. With a clear design, you can immediately tell people what you have to offer and how you can provide a solution to their problems.
Connects with Consumers Emotionally
Many people can form an emotional connection with a logo design. You can choose the right colors and typography to bring out positive feelings and create a memorable symbol that makes the viewer think about it for a long time.
To Sum Up
These are the unexpected ways that a logo can make your startup better. If you are yet to get one designed, you can consider a DIY tool or hire a professional.
