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3 Essential Tips from a Social Media Company

In the rapidly evolving world of social media, staying relevant can be challenging. Platforms like MySpace, Vine, Friendster, and Google+ have come and gone. Even Facebook has seen a decline in usage since 2017, while Instagram’s popularity continues to rise. As trends shift quickly, maintaining your edge in social media marketing requires strategic adaptation. Here are three essential tips from a leading social media company to help you stay ahead:

1. Experiment with New Features

Social media platforms are constantly evolving, introducing new features to engage users. Instagram and Snapchat added Stories, while IGTV offered a new way to share video content. Not every new feature will last (like Facebook Pokes), but early adoption can set you apart. A social media company can help you navigate these changes and leverage new features to enhance your presence.

2. Utilize Video Content

Video content is a powerful tool in social media marketing. It stands out and grabs viewers’ attention more effectively than static ads. On average, people watch videos for about 10 seconds, compared to just 2 seconds for static content. Creating engaging videos doesn’t have to be complex. Simple tools like Boomerang or online video editors can help you produce impactful content. A social media company can guide you in creating video strategies that resonate with your audience.

3. Post on Multiple Platforms

Different social media platforms attract diverse audiences and are suited to various types of content. Maintaining a presence across multiple platforms allows you to reach a broader audience and showcase your brand in different ways. This approach enhances your brand’s visibility and boosts your SEO. A social media company can assist in managing and optimizing your multi-platform strategy to maximize your reach and engagement.

Partnering with a social media company can provide you with the expertise and tools needed to navigate the dynamic social media landscape. By staying informed about platform updates, creating engaging content, and maintaining a diverse online presence, you’ll keep up with trends and stay ahead. Need more guidance? Reach out to us for expert support!

Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.