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Creating video content can seem daunting. After all, it is more difficult than simply using images and text. Plus, it requires more coordination and expertise. So, is it worth it?



Video content, simply put, performs better. It demands attention and reaches even the most passive viewer in a memorable way. Check out these 5 reasons you should add video content to your marketing plan today.

1. Promotes Brand Identity

Video content offers a unique platform to explain who you are. It can reinforce your brand identity, so it is stronger, more memorable, and more distinct. Video has energy and endless possibility. It allows you to paint a clearer picture for your customers than text or image alone would.

2. Increases Engagement

Video boosts social media shares as well as conversation and engagement. 82% of Twitter users watch video content and more than 500 million hours of video are consumed on YouTube daily. Videos on social media get an astonishing 1200% more shares than text and imaged combined!

3. Better Email Click-Through

Using video in your email campaigns can double your click-through rate as well as lower unsubscribe rates. It also gives you the opportunity to get more information across without sending an email campaign that is too long and will lose your readers’ attention.

4. Higher ROI

Video content is successful, plain and simple. It may require more time, equipment, or expertise on the front end, but it pays off. And, every day new tools become available to make your video content easier to create and manage.

5. SEO

Search engines favor video content because consumers favor video content. Adding video to your marketing plan and website can boost your likelihood of being a top google result by 53 times.

Video marketing is only going to grow in popularity and necessity. It is the best way to effectively reach your customers and technology is starting to adapt to accommodate it. For example, Facebook’s autoplay feature enables video content to play automatically while users scroll through their feed. If you need help getting started let us know here. We’d be happy to help!


Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.