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5 Big Truths about SEO in 2024 from a Digital Agency

SEO continues to be a dynamic and essential challenge for companies to master. A firm grasp of the latest trends and strategies in Search Engine Optimization is crucial for maintaining and boosting your online presence. Here are five fundamental truths to consider when shaping your SEO strategy in 2024 from an SEO digital agency:

  1. Organic Traffic Reigns Supreme, but Some Sectors Lean on Paid Ads

    Across most industries, companies benefit more from organic traffic than paid traffic. However, sectors like Restaurants, Bars, and other entertainment venues rely more heavily on paid traffic, with some businesses in these areas getting almost 50% of their web traffic from paid ads. Understanding your industry’s reliance on organic versus paid traffic is critical for optimizing your marketing budget and strategy.

  2. Authority Scores Are Essential for Ranking Success

    The average website authority score across industries ranges between 30 and 40. An Authority Score evaluates your website’s quality based on factors like the number of backlinks, outbound links, and referring domains. Websites scoring between 40-50 are deemed “average,” 50-60 are “good,” and 60+ are “excellent.” Higher authority scores significantly boost search engine rankings, making it crucial to build high-quality backlinks and improve your site’s overall authority.

  3. Keyword Difficulty Varies Widely Across Industries

    The Public and Local Services industry faces the highest keyword difficulty, while the Beauty and Well-Being sector enjoys the lowest. Content writers typically aim for keywords with low difficulty and high volume. Industries like Shopping & Fashion, Sports, and Beauty & Well-Being often find ranking for their target keywords easier. Tailoring your keyword strategy to your industry’s specific challenges can help improve your SEO outcomes.

  4. Text Backlinks Dominate but Diversify with Images

    Over 75% of backlinks are text-based across all industries, with image backlinks being the second most common. Both types of backlinks are essential for reaching different segments of your audience. Diversifying your backlink portfolio by incorporating both text and image backlinks can enhance your site’s credibility and appeal to a broader audience.

  5. Informational Intent Keywords Drive Traffic, but Mix in Transactional Keywords

    Companies across all industries predominantly target informational intent keywords, attracting users in the early stages of research. However, most traffic often comes from a mix of intent keywords. Transactional intent keywords, which attract users ready to purchase, are the next most significant traffic source. Balancing your keyword strategy to include informational and transactional keywords can help capture users at various stages of the buyer’s journey.

In 2024, it’s essential to approach your SEO strategy from multiple angles. Continuously analyze your performance, identify gaps, and be ready to adapt to new trends and insights. Remember, SEO is an ongoing process of optimization and refinement. Stay ahead by adjusting your strategy based on data and evolving industry standards. Contact us to help you navigate the complexities of SEO and keep your business at the forefront of search engine rankings.

Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.