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5 Rules for Great Digital Marketing

It comes as no surprise that some of the most important marketing channels in 2023 are your social networks and your website. With digital marketing continuing to rule supreme— and continuing to be one of the most cost-effective, highest yielding avenues— it is more important than ever that they are optimized and being used effectively. Below are 5 rules to follow to avoid easily sidestepped pitfalls.

1. Make sure your target audience is defined— and lay out a messaging map for them.
Make sure your content is doing the work it needs to by establishing and investigating your target audience. Make sure that the messaging you put out is accurately addressing their needs and pain points. And be consistent in that messaging by developing a messaging map to focus and highlight solutions to each of their problems.

2. Get that low-hanging fruit!
Don’t ignore or neglect the basics. Things like blog posts, a good-looking, functional website, SEO, and social posts work wonders. And, a lot of this work can be addressed in-house by experts already on your team. These things are essential to content marketing and have the added bonus of helping to establish your credibility.

3. Get (good) reviews.
Getting a few good Google reviews or testimonials from happy customers can do a lot to help build credibility, too. Asking customers to leave a positive review doesn’t have to be intimidating and most are happy to help. You can utilize customer surveys, develop an incentive program, or make feedback part of your sales process.

4. Be consistent.
Be intentional and consistent on your posting schedule. Posting regularly and keeping content fresh is a great way to build your reach and audience over time.

5. Analyze, adapt, adjust.
Digital marketing can sometimes feel like a moving target, but it is important to observe, revise, and alter course to continuously improve reach and conversions. Don’t forget to check in on what’s working and what’s falling short and adjust your content plan accordingly.

Follow these rules to start building on your digital success and if you need some help getting started, that is why we’re here!