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5 Rules from a Digital Marketing Agency in Milwaukee

Unsurprisingly, some of the most important marketing channels in 2023 are your social networks and your website. With digital marketing continuing to rule supreme—and continuing to be one of the most cost-effective, highest-yielding avenues—it is more important than ever that they are optimized and used effectively. Below are 5 rules to avoid easily sidestepped pitfalls from an experienced digital marketing agency in Milwaukee.

1. Define Your Target Audience and Create a Messaging Map

Ensure your content is doing the work it needs to by establishing and investigating your target audience. Ensure the messaging you put out accurately addresses their needs and pain points. Be consistent in that messaging by developing a messaging map to focus on and highlight solutions to each of their problems.

2. Capture the Low-Hanging Fruit

Don’t ignore or neglect the basics. Things like blog posts, a good-looking, functional website, SEO, and social posts work wonders. Much of this work can be addressed in-house by experts on your team. These essentials are critical to content marketing and have the bonus of helping to establish your credibility.

3. Garner (Good) Reviews

Getting a few good Google reviews or testimonials from happy customers can do a lot to help build credibility. Asking customers to leave a positive review doesn’t have to be intimidating; most are happy to help. You can utilize customer surveys, develop an incentive program, or make feedback part of your sales process.

4. Be Consistent

Be intentional and consistent with your posting schedule. Posting regularly and keeping content fresh is a great way to build your reach and audience over time.

5. Analyze, Adapt, Adjust

Digital marketing can sometimes feel like a moving target, but it is essential to continuously observe, revise, and alter course to improve reach and conversions. Regularly check what’s working and falling short, and adjust your content plan accordingly.

Follow these rules to build on your digital success. If you need help getting started, we’re here to help. Contact our digital marketing agency in Milwaukee today.

Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.