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Brand development is challenging but necessary. Your brand should give people a sense of who you are and why they should remember you. Defining your brand identity can seem overwhelming. Afterall, so much of branding goes beyond your logo and company colors. It is your product, mission, personality. It is what you say and how you say it. It’s so much more than design. Which makes it so much more complicated than design. Below we’ve listed 5 steps to take to help identify your brand identity and make sure you are presenting it in everything you do.

1. Do some digging.

It’s time for a little market research. Learn what your competition is doing. See if you can define their brand identity, if it is strong and cohesive. Are they funny, quirky, serious, bold? Can you tell what they care about as a company? Does their design match their brand?

2. Who do you want to listen?

Make sure you know your audience. And make sure you are pursuing marketing avenues that will actually reach them.

3. Outline your mission statement.

Make your visions and goals crystal clear in your mission statement. And show that you are passionate about them. Your customers will be more likely to care if you show that you do, too.

4. Show your personality.

Your company should have an undeniable character. It will set you apart; it will make you memorable. It is also how your customers will relate to you which will create brand loyalty.

5. Make it visual.

It’s time to represent your brand identity in design, In your logo, colors, and graphics. They should reflect your brand’s voice and personality. They should appeal to your target audience. They should stand out from your competitors.

Each of these steps and elements should work together to reflect your brand’s cohesive identity. Branding can be complicated and overwhelming, and this is just the tip of the iceberg. If you need more help, let us know here!

Lydia Andersen

I am an accomplished and well-rounded marketer with a strong history of achievement in high pressure opportunities, a change agent with the ability to analyze and solve business problems, identify causes and lead successful solutions from concept to creation, while maintaining impeccable customer experience, a branding aficionado with experience in both B2B and B2C marketing, and a champion of company culture, passionate about enjoying work, through committee leadership and by example.