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I gave myself homework. Nope, I’m not in school. I am learning, though.

I’m writing… blogging, if you will. After five years of working for a commercial printer, I took a new career path as Director of Sales and Marketing at Crux Creative – A Design Agency. One of our many services is designing and building websites. In my presentations to clients, one of the pieces I preach the most but don’t practice is the importance of blogging to improve search engine optimization. Blogging isn’t just something that I have wedged into my daily routine (as you can plainly see by my last contribution back in July of 2012). Yet, there I sit, in front of my clients preaching the importance of strong SEO by constantly updating their fledgling website. What the hell does this have to do with beer?

I haven’t the foggiest idea.

I was thinking of a great tie into the Art of Brewing vs. Social Media. The more I thought about that, the cheesier it became.

While I’m formulating my words I am accompanied by the music of Alt-J and the smooth, creamy barrel-aged goodness that is “Admiral” Stash from Milwaukee Brewing Company.

All three items (blog posts, Alt-J and a Bourbon Barrel Aged Baltic Porter) are all things that bring a person out of their norm.

I’m not a writer but I’m passionate about enough things to want to share them.

Try new music.

Try new beer.

Try anything new.

And then tell people about it.

Cheers! -MB

Crux Creative is a woman-owned and certified, passionate, experience-driven, “let’s-go-for-it” kind of agency headquartered in Lake Geneva. Companies reach out to Crux when they need a multidisciplinary approach to producing design and marketing solutions and are eager for design work that is bold and effective.

Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.