Bolster Your Website with Blogging: Insights from an SEO Agency

If you’re looking for an easy way to improve your search engine optimization,, you should start blogging or blogging more. It improves your SEO tremendously in such a simple way. Here’s a quick rundown of how it works and what you can do in your blogs to help SEO from our SEO Agency:

Google sends out “spiders” that will “crawl” your website. These spiders collect information and review your site on 100 pre-determined criteria contributing to SEO. Among these criteria is the Google Freshness Update, which searches for recent updates to your website. So, instead of updating your website content frequently, you can write a blog once a week and get your website crawled more often. The more blogs and “fresh” content, the more crawls your site gets; the more crawls your site gets, the better your SEO.

Google also uses socialization as a contributor to the ranking algorithm. This means that if you get more readers to share your blog posts on their social networking sites, you’ll get more socialization in the algorithm.

It is important to get readers to share your posts. You want readers to be confident enough in your content that they are willing to share with their followers. Every share you get will increase socialization, thus improving SEO slightly.

Here is what you need to do within your blog posts to improve your SEO:

• Write out a title of 70 characters or less that features keywords that will be throughout your post.
• Have your blogs contain 300 words.
• Use pre-determined keywords throughout your post.
• Try to insert an image into every blog post if possible.
• Include links to other blog postings or pages from your site. This will help search engines better understand your website and get viewers to visit other pages.
• Set up social sharing buttons so others can share your posts on social media.

For more information on improving SEO throughout your website, read another one of our blog posts here.

-TM

Crux Creative is a woman-owned and certified, passionate, experience-driven, “let’s go for it” kind of agency headquartered in Lake Geneva. Companies reach out to Crux when they need a multidisciplinary approach to producing design and marketing solutions and are eager for design work that is bold and effective.