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Boost SEO: 7 Reasons to Include Video Content in Your Marketing Strategy

Remember the first time you saw a Harry Potter movie and the portraits on the wall talked? Suddenly, a flat, static prop came alive! At that moment, what would have been just part of the set in any other movie had its starring role. The video does that. Because pictures that move are infinitely more exciting than those that don’t, that’s why when you’re creating a website for your business – in-house or through an agency – marketing budgets.

Here are seven reasons why using video can increase site traffic and make your brand story more appealing, engaging, and attractive to your target audience.

1. Video can boost your SEO by up to 80%.

There are many reasons for this, but let’s consider two for now. Google owns YouTube and, not surprisingly, tends to favor it as the search destination. Second, YouTube is, in its own right, the second largest and most popular search engine after Google. So, if someone is searching, having a video on your site will significantly increase the likelihood they’ll find your site through one or both of these online resources.

2. Seeing is believing.

Businesses have always depended on marketing to boost sales and profits through advertising and public relations campaigns. Nevertheless, the truth is – no one likes to be “sold.” (That’s why TiVo and guerilla marketing were invented.) Today, the contempt people feel toward traditional advertising is more significant than ever, and folks are equally suspicious and distrustful of other forms of communication, such as newspapers and TV shows.

However, one form of marketing—product demonstration—has always enjoyed high credibility, no matter the product or the audience. Check out this classic Cheer commercial demonstrating the power of pre-treating clothes to remove stains. This contemporary spot for Flex-seal shows how effectively it repairs leaks. And this brilliant YouTube video from Purple Feather, an agency in Glasgow, proves just how effective a good copywriter can be.

The message is unmistakable. To overcome your target market’s skepticism about your brand’s value, create a video clip that shows how your product works in real-time. With just a little effort and imagination, you can make your marketing so engaging, memorable, and impressive that customers will flock to your door.

3. People like to do business with people they know.

In today’s global economy, few business owners or salespeople can introduce themselves to every customer. Fortunately, having video clips on your website is a great way to show your staff in action. Site visitors can not only learn about your staff’s experience but also see how they move, what they sound like, and the little quirks in their body language that add a dimension of authenticity to their persona. No question: video is infinitely better at conveying someone’s personality, sense of humor, and ability to connect with others than a studio headshot and a written biography could ever be.

4. Video interviews make viewers feel like they know and can trust you.

Building long-term, mutually beneficial business relationships always comes down to whom you trust. Seeing someone in a video—especially if it’s shot simply and on the job—gives their brand message a sense of reality and integrity that copy content and static images can’t possibly match.

5. Video significantly impacts our emotions more than any other communication format.

Why does this matter? Because every buying decision is ultimately based on our emotional response to the product. Although we gather and analyze information with the rational left side of our brains, only the right side, which governs our emotions, can decide. This is why marketers are always looking for an emotional hook when constructing a sales approach for a product.  Our emotional reaction to a sales message helps us remember the product’s name and promise and provides the impetus to complete the purchase.

Furthermore, emotions are provoked and enhanced by many things—images, sounds, words, and music. Only video lets you combine all four of these elements to increase the emotional impact and appeal of your message. This video on open adoption for Lutheran Social Services is a great example of what we mean.

6. Video content is the sales tool of today and tomorrow. Using it puts you ahead of the crowd.

How you present your marketing story reveals as much about your company’s culture as the information you share. For example, are you still using images, typefaces, and a copy style that Don Draper might have used? Using video immediately marks you as being on the cutting edge of your industry, and that could be a significant point of difference between you and your competition.

 7.  Now, almost every business can afford to use video.

In the old Mad Men days, using moving images to sell a product was a significant expense. For one thing, commercials were usually shot on film and needed not only an expert behind the camera but also a sound engineer and a lighting crew. Editing was a whole other expense that could take days to accomplish and cost hundreds, if not thousands, of dollars.

Today, highly professional videographers can shoot and edit everything from a 30-second TV spot to an hour-long documentary at very reasonable rates in a concise timeframe.  Some videographers will teach you the basics of creating videos for an affordable consultation fee. With just a little help, you can produce credible videos that can be used on your site, posted on social media, and shown at new business presentations.

So – what are you waiting for? To paraphrase an old song, “Your business ought to be in pictures for everyone to see.” Why not contact us and learn how to become your movie star?

—– ABOUT THE AUTHOR —-

Wendy Lalli is an award-winning writer and creative director who has written TV spots and sales videos for over twenty years. She strongly encourages our agency’s clients to incorporate video into their digital and experiential marketing communications plans.

Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.