Brand Development

Your brand should provide your audience with a sense of who you are and what you do. It should provide value and comfort while telling consumers why they should remember your product and services.

That takes more than just a dynamic logo and tagline.

Your brand demands consistent and constant attention to all aspects of your customer communications. Be it the ease of navigation on your website, your social media post, email campaigns, brochures and trade show booths, and how much visitors enjoy your blog – even the graphics and awards on your office walls – shape and define your brand.

Our goal is to make your brand work for you.

Tell us what you need and let us show you what we can do. But first, tell us a bit more about your company.

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We’ll help you reach their hearts and minds through:

Advertising

Print and digital ads, bill boards and posters – all should empower your brand while intriguing and engaging your customers. We’ve created a number of award winning campaigns for clients that have generated record-breaking sales. With decades of experience in developing original, innovative ads in a variety of industries we know what works and we can put our experience to work for you.

Brand Identity

Logos and taglines are the very embodiment of your brand and should be used to do more then just promote your company; they should be used to distinguish your brand from the competition. Choosing the right shape, color, size, style, and even texture can make all the difference to the success of your brand. The right logo connects your company to your customers and creates brand loyalty. We ensure that your logo and tagline not only represent your company effectively, but that it generates more business as well.

Brand Strategy

This is the long-term plan for developing your brand. Every choice you make from the color of your logo to how your receptionist answers the phone effects how your brand is perceived. Crux will help you develop and shape the way you want your company brand to reflect your priorities, mission, practices and offerings while directly connecting you to your consumer needs. Then Crux will map out an effective strategy that presents your company in its best light through the use of ads, collateral and promotions online and off.

Collateral

Brochures, annual reports, flyers, sales sheets, holiday cards, invitations and other hard copy presentations are the three-dimensional representations of your brand. We’ll work with you to make sure that their usefulness can be expanded and extended to fulfill a number of different needs.(What needs?) Whatever the piece, whatever its purpose, Crux will design it to advance your brand and increase your business in every way possible.

Direct Response

Before email there was direct response and it remains one of the most powerful tools in your marketing toolbox. Yet between the cost of printing and postage, direct response campaigns can incur significant costs. So, we do everything possible to insure our clients get a good return on this investment. That means sending the right message to the right people in a way that prompts immediate action. Frankly, we’re terrific at it. We’ll be happy to show you some past examples and give you an idea of what we can do for you.

Packaging

The outside of your package shouldn’t only tell people what’s inside – it should turn “lookers” into “buyers.” Achieving this aim begins by understanding your customer as well as your product and using that insight to create an irresistible shopping experience. Please check out our work for some stunning examples.

Promotions

Did you know that 70% of all buying decisions are made at the point of purchase? But promotions shouldn’t just prompt an immediate sale. They should also strengthen the buyers’ perception of your brand. So should promotional give-a-ways, whether they’re offered at trade shows or as customer rewards. We’ll help you develop promotional programs that will work in the short term – AND with your long-term goal of building a stronger, more vibrant brand.

Broadcast/Video

A picture is worth a thousand words and if it moves its worth much, much more! Even if you don’t have the budget to do a full prime time broadcast campaign, YouTube allows you to use a minimal budget to maximum effect. We can concept, write, produce and post short, medium or longer video presentations to inform, instruct, sell or inspire your customers, employees, investors and the world at large.