A 360° APPROACH TO TRADE SHOW DESIGN AND MARKETING

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Crux Creative is a 360° creative and marketing agency with over 25 years of award-winning trade show design and marketing experience.  However, we are not an exhibit house. Typically, an exhibit is only a portion of a company’s overall marketing budget. For smaller companies, exhibit budgets can be tight and resources may be scarce. We understand and care about this …

CORPORATE DISPLAY WALLS. A CREATIVE AND INFORMATIVE DEFINITION OF CORPORATE CULTURE.

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Building a strong corporate culture takes more than just a mission statement. Corporate cultures are built through a constant and consistent effort to indoctrinate employees. This creates values that lead to a pattern of behavior. Achieving this goal depends on communicating these values to new employees, as well as reinforcing the practice of them among veteran staff members.  Internal websites, …

KEEP UP WITH THE LATEST MARKETING TRENDS WITH MARKETING AUTOMATION

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Keep up with the Latest Marketing Trends with Marketing Automation The marketing of products and services in this era of globalization and internet communications is challenging businesses in new and complex ways. But Marketing Automation and Customer Relationship Management tools are providing businesses in every industry with some important assistance. For although certain truisms of marketing remain the same as ...

8 WAYS A MASCOT CAN HELP YOUR MARKETING

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By James Buchanan In past blogs, we’ve discussed the importance of creating an emotional connection between your product and your customer via marketing. This is key to success for several reasons. Emotions are produced by the same section of the brain responsible for memory and decision-making. So advertising that stimulates the emotions also stimulates the memory and is more likely …

MOJO THE MAGNIFICENT

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Mojo, the Magnificent died yesterday. He would have been 10 years old on Sunday. Unfortunately, due to illness, he was just too tired to reach that milestone. So he went home, as we all must do someday. Mojo was the pet and soulmate of Michele Allen, the founder of Crux. He was also her guardian, confidant, advisor and favorite entertainer. …

SIX THINGS A NON-PROFIT CAUSE CAMPAIGN MUST HAVE

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By Jessica Cruz Although a non-profit’s main objective is to support a particular cause, it still must raise awareness of that cause to support it effectively.  Thus, non-profit brands face the same challenges as those encountered by any for-profit organization marketing products and services. They too, must compete with hundreds of other advertisers to gain attention and raise awareness of …

FOUR STEPS TO DEVELOPING A 360-DEGREE MARKETING STRATEGY

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The world is in a state of constant reinvention that all too often can seem as intimidating as it is exciting. For many business owners – catching up with marketing trends, let alone trying to get ahead of them can seem a daunting task. However, the fact is, to stay competitive today every business must have a 360-degree marketing strategy that …

INTRODUCING CRUX CREATIVE’S NEW MANAGING PRINCIPLE – MATT HARMON

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Crux Creative is proud to welcome Matt Harmon to the company as Managing Principal!  With over 20 years in experiential marketing and exhibits, Matt significantly expands the scope of Crux’s creative services, both in the types and number of projects we can take on. To introduce Matt to our clients, I had the opportunity to interview him about his extensive …

HOW-TO MAKE WEBSITE TEXT AND VIDEO LEAD TO SALES

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There are all sorts of elements that go into making a website great. Informative text, eye-catching images and compelling video. As the founder of a Milwaukee video production company, no surprise, that last one speaks to me. The thing that might come as a shock is that I’m not all about video. I believe in the written word. I believe …

STEP ASIDE MILLENNIALS; IT’S TIME TO TARGET THE FORGOTTEN BABY BOOMERS

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By Nicole Beatrice Gorelik Many companies seem to market primarily to millennials since, according to one Accenture study, this group spends about $600 billion annually. Companies like Coke, with its “Share a Coke” campaign, Uber, with its convenient app, and Toms, with its “trendy cause,” are just three examples of products that have clearly made marketing to millennials their focus. …

HOW TO GET YOUR FOOT IN THE DOOR WHEN SELLING ONLINE TO FOREIGN MARKETS

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By Jordan Robers Establishing a marketing presence in the online business-to-business community can be a daunting task, especially when you’re trying to reach a global audience.  Yet American marketers do have one big advantage – the global language of business is our own, English. Over 1.75 billion people are able to use English at a level that allows them to …

TRADE SHOW SECRETS

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Last month one of our favorite clients – Exhibit Systems, a company specializing in designing and building trade show booths – asked Crux Creative to help them create a special exhibit to market their services. This exhibit was to be used at the International Cheese Technology Expo in Milwaukee, WI. and then  in various industry shows around the country.  Crux’s …

TARGETING THE ELUSIVE MILLENNIAL: INSIGHTS FROM AN INSIDER

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By Karl Langhans As a fellow Millennial, I’ve heard those from other generations express much frustration in regard to reaching my labeled demographic. We seem to be the most misunderstood and generalized generation to date. Greedy, impatient, wasteful, lazy. We’ve all heard such adjectives used to describe the Millennial. And with constant reiteration from the mainstream media, it’s easy to …

CREATIVITY IS ALWAYS WORTH CELEBRATING

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Using creativity to problem solve – whatever your industry, business or profession – is always in season. In honor of the recent holidays, here are a few examples of how employing a little ingenuity to wrapping paper, not only better met customer needs, but turned several small business owners into retail legends. How to create new sales by wrapping up old ones. Since the …

WORK YOUR NETWORK FOR THE HOLIDAYS!

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Network this holiday! The holidays are the perfect time to network for several reasons. First, people are more open to socializing with professional colleagues at all levels during this time of year. Second, on just about any given week from Thanksgiving to New Year’s, someone is throwing a party – including professional associations, clubs, vendors and, of course, most employers. …

HIP, HIP, HOORAY FOR (SOME) TV COMMERCIALS

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Last week I wrote a blog critical of a commercial whose script ran counter to its brand. This week, in the interest of giving equal time to the positive power of TV spots, I’d like to show you a commercial that I LOVE! It’s a 30-second spot for Kia automobiles and it made me want to applaud. Out loud. https://youtu.be/i6wpa-YcN8Q …

WARNING! ADVERTISING CAN BE DANGEROUS

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As a creative marketing agency we have an enormous respect and affection for TV commercials. But sometimes, in the wrong hands, an ad can do real damage to your brand, your reputation and your business. Such is the case with the TV campaign the American Intercontinental University (AIU) is now running. Here’s an example of an ad that misses – …

5 WAYS A MARKETING AGENCY CAN HELP YOU

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Recently someone contacted us about our services and when we asked how he was currently marketing his business, he said, “I’m not. But I get customers from word of mouth.” Well, like the saying goes, “the best advertising is word of mouth,” but clearly, this fellow wanted something more or he wouldn’t have contacted a marketing agency. As it turned out, he wasn’t quite …