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Celebrating Exceptional TV Commercials with an Advertising Agency in Milwaukee!

Last week, I critiqued a commercial that failed to align with its brand’s core message. This week, to showcase the positive impact of TV advertising, I want to highlight a commercial that genuinely excites me. It’s a 30-second spot for Kia automobiles, and it’s so good that it made me want to applaud out loud.

Watch the Kia commercial here.

This commercial does everything right, unlike the ones for AIU I reviewed last week. It not only reinforces the Kia brand identity—it exemplifies it. The ad is fun and engaging and successfully targets multiple generations. It also highlights Kia’s affordability, making it accessible even to those on a tight budget.

Kia’s tagline, “The Power to Surprise,” is perfectly embodied in this ad. The moment the camera reveals that the driver’s dad is along for the ride, it delivers a delightful surprise. Following this, the car’s price point is showcased, emphasizing its affordability—an attractive trait of the brand—like a knockout punch.

Watching this spot tonight filled me with enthusiasm and pride as a marketer working at an advertising agency in Milwaukee.

Let’s look at a 2008 Cadillac ad regarding effective car commercials. This campaign revitalized the brand from stodgy to smoking hot, echoing what Virginia Slims achieved in the cigarette industry with a message of women’s empowerment. Coinciding with the year a woman ran for president for the first time, the ad was a triumph, and actress Kate Walsh became synonymous with the brand as its spokesperson.

What’s remarkable about these car commercials is how they immerse you in the experience of being in the car, wrapped up in a compelling human story. Each ad would undoubtedly inspire potential customers to consider purchasing the brand.

What do you think about these examples of effective advertising? Feel free to share your thoughts—the water’s fine! Reach out to us today!

Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.